Word From Between the Cans

The work that keeps teams aligned isn’t on the org chart. Let’s talk about the emotional labor leaders carry and why it deserves more than quiet appreciation.

Leads are coming in, but deals aren’t closing. The ghost handoff between sales and marketing might be your biggest leak—and it’s fixable.

Learn why misaligned lead handoffs cost your pipeline revenue and how a simple playbook with clear ownership timing and visibility can keep every prospect moving toward a deal.

If your motivation is gone and your focus has vanished it might not be burnout. Here’s what high performing women need to know about hormone changes.

Most marketers say they support sales. Few actually do. Here’s what it really takes to build a sales-first culture and why it starts at the top.

Discover how a “sales-first” marketing approach shifts your focus from raw lead counts to closed-won revenue—plus three practical steps to align marketing and sales for measurable growth.

You don’t need a marketing degree to lead marketing—just a deep understanding of people, purpose, and strategy. Here’s how that mindset transforms teams and results.

Tired brain fogged, and burned out. It may not be just stress. Learn how perimenopause is affecting professional women and why it’s time we talk about it openly.