The Revenue Scorecard That Stops the Finger-Pointing

You’ve got a full pipeline. A smart team. Clear goals. And still… growth feels harder than it should.

If you're honest, you’ve probably asked yourself:
Why isn’t this working the way it’s supposed to?

Here’s the hard truth we’ve uncovered working with B2B leadership teams:
It’s not your strategy. It’s your system.

You don’t have a funnel problem. You have a misalignment problem.

Most scaling companies have three engines powering revenue: marketing, sales, and service.

But those engines?
They’re usually running on different fuel, at different speeds, with no shared map.

Marketing is optimizing for MQLs.
Sales is chasing the biggest deal.
Service is stuck reacting to whatever lands in their lap.

Everyone’s working.
No one’s rowing in the same direction.

This is what misalignment looks like in the wild:

• Sales complaining about lead quality
  
  
• Marketing blaming sales for poor follow-up
  
  
• Client services struggling with handoffs
  
  
• Tech stacks that don’t integrate
  
  
• KPIs that look great in isolation but mean nothing together
  
  

And when revenue plateaus?
Everyone starts pointing fingers instead of looking at the system.

That’s what this tool is built to fix.

We built the Revenue Performance Alignment Scorecard to expose the friction most teams don’t see.

It’s not a vanity dashboard.
It’s not a marketing tool.
It’s a leadership diagnostic.

This scorecard walks you through the five most common failure points in scaling revenue systems:

1. Ownership – Who’s responsible for each part of the journey? Is it clear, or just assumed?
   
   
2. Hand-offs – Are leads, data, and accountability moving between teams—or falling into the void?
   
   
3. KPIs – Are you measuring what matters, or just what’s easy to report?
   
   
4. Tech Stack – Is your system actually supporting the strategy—or making it harder?
   
   
5. Accountability – When something breaks, does anyone take ownership?
   
   

You can complete the scorecard in under 5 minutes.
But what it shows you?
That’s where the real clarity starts.

What happens after you score yourself?

We’ve had clients uncover:

• $1.2M sitting in their pipeline with no defined follow-up
  
  
• A 14-day delay between lead conversion and first contact
  
  
• Duplicate tech tools costing them $100K+ a year
  
  
• KPIs that incentivized the wrong behaviors and stalled cross-team collaboration
  
  

None of that came from a big audit.
It came from asking better questions.

That’s exactly what the scorecard is designed to do.

You don’t need more leads. You need more alignment.

If you’re scaling and it feels heavier than it should, start here.

Not with another marketing tactic.
Not with a new sales hire.
Not with a reorg.

Start with clarity.

📥 Download the Revenue Performance Alignment Scorecard

📞 Book a Revenue Clarity Call if you want us to walk through it with you.

Stop chasing revenue in silos.
Start building a system that supports the growth you’re already capable of.