Word From Between the Cans

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July 2 2025 Sarah Shepard

How Smart Women Burn Out While Still Delivering

You were the glue.

You kept the business running.The family schedule made sense because it lived in your head.You said yes too often.You made it look easy.

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July 1 2025 Sarah Shepard

AI Didn't Replace Our Process. It Built It.

Most teams think they have a process.In reality, they’ve got muscle memory, Slack threads, and “just ask Sarah” energy holding it all together.

That’s not scalable.

It’s also the reason deals get dropped, new hires struggle to ramp, and leadership...

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June 30 2025 Sarah Shepard

The Most Overlooked Sales Opportunity Is Right in the Middle

The Wake-Up Call: Are You Ignoring Your Sales Team’s Core?

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June 27 2025 Jay Feitlinger

What Most Leaders Miss About Sales Performance

The 20/60/20 model reveals a harsh truth: while top reps are praised and bottom reps are problem-solved, the majority, the middle 60%, often operate in a gray zone. They’re reliable, but not exceptional. Capable, but underleveraged. And they’re not...

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June 26 2025 Sarah Shepard

Rethinking Burnout for High-Capacity Women

When Strong Women Hit the Wall

She did everything right. She built the thing. Showed up early. Stayed late. Held the home. Managed the business. Remembered the snack schedule. Knew the numbers. Knew the birthdays. Kept it all moving.

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