Word From Between the Cans

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May 10 2026 Sarah Shepard

Go Find Something Bigger Than Your Problems

I took every photo I could at the top of Mont Blanc. Every single one came back looking like a nice mountain. That's a little like saying the Pacific Ocean looked like a lot of water. Accurate. Completely useless. So, I put the phone away and just ...

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May 5 2026 Jay Feitlinger

What's Really Hiding in Your Sales Team's Calls?

When your marketing team runs out of ideas, the instinct is usually to dig deeper into analytics, refresh the brand guidelines, or benchmark against a competitor. None of that is wrong, exactly, but it misses the one place where your buyers are ...

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May 1 2026 Sarah Shepard

The Label Is Never the Whole Truth

The Label Is Never the Whole Truth A few weeks ago in Giverny, I sat down to a Michelin-star dinner and said yes to the wine pairing before the sommelier finished asking. Not because I was feeling bold. Because I'd made a decision before the trip ...

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April 27 2026 Jay Feitlinger

How to Finally Get AI to Click for You?

If you've been sitting through another AI webinar wondering why the demos look so smooth, and your own prompts keep returning lukewarm results, this episode's probably hitting a nerve. Sarah Shepard, our COO, and I have been using AI at StringCan ...

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April 27 2026 Sarah Shepard

Leading When Your Routine Breaks Down

Everyone deals with physical pain at some point, maybe more than we know. And my hip has essentially staged a workplace revolt against the kind of workouts I've built my entire morning routine around: the early alarm, the hard training session, the ...

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