I will be honest with you. This is one of those conversations that Sarah and I have been having with clients for years, but we rarely get to say out loud in a public forum. Episode 49 felt like the right moment to just put it all on the table.
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My doctor looked at my MRI, looked at me, and said, "Wow, you must have a high pain tolerance."
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Most companies don't have a leads problem. They have a listening problem.
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I saw a post from Gino Wickman about something he calls the “Truth Sandwich.” You start with affirmation, layer in the hard truth, and close with encouragement.
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I never planned to own part of a company. That was not the dream. Not even close.
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