Word From Between the Cans

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July 27 2026 Sarah Shepard

Why Your Paid Media Is Optimizing for the Wrong Metric

Your dashboard says the campaigns are working. Clicks are up, cost per lead is down, and the monthly report from your agency looks clean. Meanwhile, your sales team keeps saying the leads are junk, and you can't tell which side of the house to ...

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July 24 2026 Sarah Shepard

My Lizard Brain Runs Its Own Anxiety Disco (and Why the Plate Never Stays Empty)

I'm in a meeting, and my chest tightens before I've even finished hearing what the problem is. My breathing goes shallow and fast. My mind takes off catastrophizing before the person talking has gotten to the end of their sentence, and it's frankly ...

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July 22 2026 Jay Feitlinger

Inside StringCan's AI Stack: Sales, Operations, and Client Memory

You've probably asked ChatGPT or Claude to help draft an email and called it a day. Then you sat in a leadership meeting wondering why the rest of the org still isn't moving any faster, even though everyone swears AI is "saving time."

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July 20 2026 Jay Feitlinger

Badge Scans Are Not Pipeline

Somebody gets back from the show and reports the number.

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July 17 2026 Sarah Shepard

Spicy, Not Toxic: How Jay and I Argue Without Wrecking the Partnership

A few years back, Jay told me to stop shitting on his ideas. Not in an email, not in Slack, just straight to my face, after one too many meetings where he pitched something he was excited about and I started poking holes in it before he had even ...

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