Word From Between the Cans

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March 16 2026 Jay Feitlinger

Is Your Business Invisible to AI Search?

I am going to be direct with you: this is one of the most important conversations Sarah Shepard and I have had on Revenue Rewired in a long time. In Episode 51, we sat down to talk about something that is happening to businesses right now, not in ...

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March 16 2026 Sarah Shepard

Constraint Is a Superpower

There is a particular kind of clarity that only arrives when you are forced to choose what truly matters. I have been sitting with that feeling a lot lately, and it started, of all places, with a suitcase.

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March 9 2026 Sarah Shepard

How to Escape the Attribution Trap in B2B Marketing

I Used to Dread the Question "So Which Channel Is Actually Driving Revenue?"

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March 9 2026 Sarah Shepard

Why Cheap Marketing Agencies Cost You More in the Long Run

I'll be honest with you: building a great team is the hardest thing we do at StringCan.

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March 2 2026 Jay Feitlinger

Why Chasing More Leads Backfires in B2B Sales

I will be honest with you. This is one of those conversations that Sarah and I have been having with clients for years, but we rarely get to say out loud in a public forum. Episode 49 felt like the right moment to just put it all on the table.

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