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August 18 2026 Jay Feitlinger

Should You Hire Sales or Marketing First?

You have a budget for one senior revenue hire, and every advisor you ask gives you a different answer. Half of them say marketing has to come first because sales can't close leads that don't exist, and the other half say sales pays the bills, so ...

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August 17 2026 Jay Feitlinger

Doubling Outreach Won't Fix a Pipeline That Isn't Converting

More calls and emails won't fix pipeline that isn't converting. Here's what to inspect before you double down on outreach volume.

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August 17 2026 Sarah Shepard

Would You Ever Give Yourself a Performance Review? Why I Put Mine on the Calendar

Last Monday, close to 11 pm, I caught myself running a performance review. No agenda. No documentation. No HR in the room, which is a problem, because the manager conducting it was ruthless.

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August 11 2026 Jay Feitlinger

How to Build Buyer Trust When Everything Looks Like AI

Your pipeline looked healthy in January, and now deals are stalling for reasons nobody can name. I've had a run of conversations this year with clients and prospects who describe the same pattern, and the finger-pointing starts within about a ...

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August 10 2026 Jay Feitlinger

Slow Season or Broken Cadence? How to Tell the Difference Before Q4 Planning

Every August, somebody on the leadership team says the same thing. "Q3's always slow for us." Pipeline reviews get shorter, the forecast softens a little, and everyone nods as the calendar explains it. The conversation moves straight to Q4 planning ...

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