Word From Between the Cans

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August 13 2025 Steve DePuys

AI Driving ROI in B2B: Why Waiting is Costing You

The AI conversation in B2B has shifted. It’s no longer about whether artificial intelligence will change how we work. It’s about how fast it can pay for itself.

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August 11 2025 Steve DePuys

How to Build a Sales and Marketing Partnership That Wins

If you’ve ever felt your sales and marketing teams talk a lot but still miss the mark, this episode covers the habit that changes everything. You’ll learn how to ask sharper questions, uncover hidden friction points, and avoid creating campaigns ...

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August 11 2025 Steve DePuys

How to Stop Postponing the Good Stuff

I had a friend who dreamed of Europe for over a decade. She had Pinterest boards of Tuscan sunsets and a note on her phone with every must-see town. But she kept pushing it off, waiting for the “perfect time” to take three weeks and do it “properly.”

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August 10 2025 Steve DePuys

The Revenue Scorecard That Stops the Finger-Pointing

You’ve got a full pipeline. A smart team. Clear goals. And still… growth feels harder than it should.

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July 30 2025 Steve DePuys

Marketing Is Working. So Why Aren’t the Deals Closing?

Most manufacturers don’t have a lead problem. They have a follow-through problem.

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