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How Do I Hit the Ground Running With My New Location?

Looking to open a new location? StringCan outlines when the right time is to expand your business.

How Do I Verify the Buyer Personas for My Swim School?

StringCan Interactive defines buyer personas and how they narrow down your swim school’s marketing focus to target the right people.

Should You Outsource Your Digital Marketing?

What areas of digital marketing should your brand handle in-house and which tasks should be outsourced to a digital agency? Here are my thoughts.

The Value of Listening in Sales

One of the most important aspects of sales is listening. StringCan’s CEO delivers tips on how listening builds stronger business relationships.

Marketing To Parents As Your Target Audience? Here’s a Look at Their Buying Journey

Marketing to parents? Understand their buyer's journey for effective engagement. Learn how to reach this busy demographic and keep their attention.

Worked Hard to Get New Customers? Now Keep Them

Taking care of your current customers is just as important if not more than acquiring new ones. StringCan provides a checklist on how to keep them.

Not All Personas Are Right For You

Discover the power of buyer personas with our digital marketing agency. Even if you think your target audience is 'everyone,' we'll help you find your unique niche.

Avoid a Mid-Year Crisis, 4 Items to Keep You on Pace

It’s that time of year to evaluate the business progress you’ve made so far and how to improve for the last 2 quarters. StringCan provides a marketing checklist to get back on track.
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