The anxiety is real. Your CEO is forwarding you LinkedIn posts about AI. Your board wants efficiency gains. Your tech stack is bloated. And meanwhile, you’re being told to hit record pipeline targets with fewer reps, less budget, and more complexity.

Let’s be clear: AI isn’t coming for your job. It’s coming for your inefficiencies.

AI is the multiplier CROs have been waiting for

AI isn’t the villain—it’s the ultimate productivity weapon. When used right, it lets your lean revenue team do the work of a full enterprise GTM org. Think real-time reporting, smarter lead scoring, AI-driven email follow-ups, and campaign insights that used to take weeks to compile.

But here’s the problem: Most teams aren’t ready to wield it.

The new skill gap: Tech abundance, strategic drought

You don’t need another tool. You need a strategy that aligns AI with revenue outcomes.

AI tools are only as powerful as the operators behind them. And most CROs we work with are sitting on tech they don’t fully understand, let alone use. Marketing teams run generic prompts through ChatGPT. Sales teams ignore AI-enabled CRMs. Meanwhile, leadership wonders where the ROI went.

AI isn’t replacing CROs. But it is replacing functions and teams that can’t adapt fast enough. The risk isn’t being automated—it’s being outperformed.

Revenue enablement needs an upgrade

If you want AI to work, your playbooks need to evolve:

• Are your reps trained on AI-assisted selling?

• Does marketing know how to prompt for CRO-level messaging?

• Is your ops team mapping AI output to real funnel movement?

This isn’t about experimentation anymore. This is core to your GTM.

Your move: Own the narrative, lead the shift

The CROs who win in this next era aren’t just data-driven—they’re systems-driven. They integrate AI into their GTM infrastructure and make it part of how deals move.

And the best part? You don’t need to do it alone.

StringCan helps CROs like you cut the noise, map the right tech to the right outcomes, and finally extract ROI from your stack.

Ready to lead the change?

Stop trying to fight the future. Start building a GTM engine that uses AI to your advantage.

Let’s rewire your revenue strategy together.

Connect with our team to see how sales-first marketing and AI-powered enablement can help you scale smarter—starting now.

Work Habits & Productivity

2. Effortless
BY GREG MCKEOWN
Speaking of actions becoming more effortless, this is another book of McKeown’s that topped our 2022 reading list. Adding onto the powerful guidance around essentialism, this read delivers “proven strategies for making the most important activities the easiest ones,” like mapping out the minimum number of steps, finding the courage to “be rubbish” and more.
About the Author:
Steve Depuys

StringCan's Director of Client Services and Strategy, Steve DePuys, has a wealth of knowledge and experience in supporting entrepreneurs and businesses through exceptionally well planned strategy and thoughtful execution. Steve is an incredible teammate and mentor. You'll find him grilling, chilling on the golf course, wishing hockey was back in AZ, or absorbing some world history.

About the Author:
Jay Feitlinger

Jay, the CEO of StringCan, oversees strategy and vision, building culture that makes going into work something he looks forward to, recruiting additional awesome team members to help exceed clients goals, leading the team and allocating where StringCan invests time and money.

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