BLOG

Brand Development

For the latest digital marketing news, articles and blog updates, join our newsletter list.

Engaging B2B Customers: Strategies That Foster Long-Term Loyalty

Boost customer loyalty with effective B2B engagement strategies. Learn how personalized communication, multi-channel engagement, and regular check-ins can foster long-term relationships and increase retention.

Standing Out in a Sea of Sameness: Innovative Branding for B2B Companies

Learn how to differentiate your B2B brand with innovative strategies. Discover tips on developing a strong brand story, leveraging unique selling points, and creating a consistent brand identity to stand out in a crowded market.

The B2B Marketing Trends Worth Your Attention In 2024

Wondering which of all the 2024 predictions are actually worth your time? Here are some of the B2B marketing trends that can help you future proof your business.

Take A Peek Inside StringCan's Intentionally Designed Brand Launch

We recently underwent a brand update and are thrilled with the results. Here’s a look at our refreshed company mission, vision and values, as well as new logo and website - and how we drive business impact.

The Value Of A Team When Building A Strong Brand

When it comes to building a strong brand, did you know the value of a team has a big impact? Here’s what to consider with your company branding.

How “Brand Safety” Helps Protect Your Reputation Online

Do you know how to protect your reputation amid digital advertising? Ad placement matters, which is why brand safety is so important. Here’s more information.

Learn From The Old; Embrace The New

We’ve recently updated our company focus to center on B2B growth marketing. Here’s a look at our brand updates, and what they mean to you.

Your Most Burning Questions About Conversion Rates & Website Improvements, Answered

Looking for how to improve website traffic or increase your website conversion rate? Here’s where to start.
YOU CAN. WE CAN. STRINGCAN.

Let’s See How We Can Help…