Brand Development

StringCan discusses ways that smaller swim schools can compete with franchises and win over local communities.

StringCan walks your multi-location fitness company through 5 steps that indicate you might be ready to franchise your business.

Do you know what your customers really think about your business, and does it match with what you’re conveying? Find out how to get the information and apply it wisely.

Your LASIK eye clinic needs a differentiation strategy in order to be set apart from other practices, and get more patients. Here are some tips for handling this successfully.

Interested in conducting a brand audit? Here are some key tips to remember throughout the process so you get the most out of it.

Discover why experiencing your clients' brands firsthand can revolutionize your marketing agency's approach and enhance client relationships.

Wondering if it’s really necessary to maintain your brand standards and keep brand consistency? It is. Here’s why.