Jay and Sarah pull back the curtain on how StringCan Interactive actually uses AI, and it isn't the time-saving myth you'd expect. This episode dives ...
AI can give you something that looks like a strategy. But is it actually one? In this episode of Two-Minute AI Tips, Sarah draws a clear line between ...
Sarah sits down with Susan Baier, founder and CEO of Audience Audit, to unpack attitudinal segmentation, a research method that groups buyers by ...
AI-generated content can be clean, fast, and completely forgettable. In this episode of Two-Minute AI Tips, Sarah explains how brand voice erodes ...
Jay and Sarah open up about an experiment reshaping how StringCan runs quarterly planning. After losing their longtime facilitator, Sarah built an AI ...
Your prospect might be using AI to evaluate your proposal before a human even reads it. In this episode of Two-Minute AI Tips, Sarah shares what she ...
Every dollar spent winning a new customer is a dollar you didn't need to spend if you'd kept the last one. In this episode, Sarah Shepard sits down ...
Asking AI to "be creative" is one of the most overused and least effective AI prompts in business. In this episode of Two-Minute AI Tips, Sarah ...
Jay and Sarah pull back the curtain on one of marketing's biggest debates: can you actually game the system? They dig into how algorithms learn from ...
What if your job description is quietly repelling the best candidates before they ever apply? In this episode of Two-Minute AI Tips, Sarah shares the ...
Everyone's laser-focused on what's coming in the next 90 days, but Jay and Sarah are making a case for something most business owners skip entirely: ...
Stop trying to convert your AI skeptics. Start listening to them. In this episode of Two-Minute AI Tips, Sarah explains why the loudest voice of ...
You don't need a database of 300,000 contacts to land your next client. In this episode, Jay and Sarah break down why going back to the basics of ...
AI can optimize a lot of your communication. But there are moments it should never touch. In this episode of Two-Minute AI Tips, Sarah makes the case ...
If your pipeline runs hot one quarter and quiet the next, your content calendar is likely part of the reason. Jay Feitlinger and Sarah Shepard dig ...
What if the biggest threat to your AI output is not a bad prompt, but a bad assumption you forgot to update? In this episode of Two-Minute AI Tips, ...
Most $10M–$50M B2B companies aren't working from bad data. They're working from data they've never properly questioned. When StringCan onboards a new ...
When everyone's output looks the same, how do you know who's actually doing the thinking? AI has broken the signals leaders used to spot top ...
Referrals feel good. They validate your work, signal trust, and keep the pipeline warm. But if referrals are your growth strategy, you're building on ...
AI gives you a draft. Editing is how you find out if it's any good. In this episode of Two-Minute AI Tips, Sarah calls out the habit that's quietly ...
You’re probably paying for a dozen software tools, but the most expensive one might be the spreadsheet everyone keeps going back to. In this episode, ...
Committing to one AI tool is costing you. In this episode of Two-Minute AI Tips, Sarah breaks down how StringCan uses different AI tools for ...
If you think marketing's job ends when a lead gets handed off to sales, this episode will flip that assumption on its head. Jay Feitlinger and Sarah ...
Most people use AI to get answers. The smartest teams use it to challenge their assumptions. In this episode of Two-Minute AI Tips, Sarah shares how ...
You've sat through the webinars. You've read the threads. You're still not sure AI is actually working for you. That's not a knowledge problem. It's ...
AI never hesitates. That's exactly what makes it dangerous. In this episode of Two-Minute AI Tips, Sarah breaks down why confident output isn't the ...
Honest feedback doesn't fail because people don't have it. It fails because leaders haven't made it safe enough to give. Jay Feitlinger and Sarah ...
Unstructured AI experimentation sounds exciting until nobody trusts the output anymore. In this episode of Two-Minute AI Tips, Sarah explains why ...
Most business leaders think they are using AI. They aren't. They're passengers. In this episode, Jay and Sarah break down the growing divide between ...
Most AI rollouts don't fail because the tool is bad. They fail because teams try to do too much too fast. In this episode of Two-Minute AI Tips, ...
Most companies assume their CRM problem is a tool problem. It isn't. In this episode, we expose the real culprit: the broken system living inside the ...
AI sounds smart. But without the right context, it's just guessing fast. In this episode of Two-Minute AI Tips, Sarah explains why most teams get ...
Strategy without execution isn't a plan. It's an expensive document no one can act on. In this episode of Revenue Rewired, Jay Feitlinger and Sarah ...
The most expensive AI mistake isn't bad output. It's quiet dependency. In this episode of Two-Minute AI Tips, Sarah explains how AI is quietly ...
You have been doing account-based marketing for years. You might not have been doing ABM at all. In this episode of Revenue Rewired, Sarah Shepard ...
The teams getting the most from AI aren't the smartest ones in the room. In this episode of Two-Minute AI Tips, Sarah breaks down why high-performing ...
Your search traffic is down. Before you blame your marketing team, you need to hear this. In this episode of Revenue Rewired, Jay Feitlinger and ...
More detail in your prompt doesn't always mean better output. In this episode of Two-Minute AI Tips, Sarah explains why over-prompting kills ...
You asked marketing to prove the campaign is working. They pulled the data. And now you're less sure than you were before. In this episode of Revenue ...
AI is already on your calendar. It’s sitting in your meetings, taking notes, summarizing conversations, and tracking action items. On the surface, ...
You hit your lead goal. Your dashboard looks great. So why is leadership still frustrated? In this episode of Revenue Rewired, Jay Feitlinger and ...
There’s a quiet risk I see with teams that overtrust AI: hallucination cascades. One model invents a detail. Another tool builds on it. A third turns ...
Your sales team is sitting on a goldmine of customer insights. And your marketing team will probably never see any of it. In this episode of Revenue ...
AI is excellent at processing content. It’s far less capable of processing conflict. I was working with a team reviewing customer feedback using AI. ...
Think customer loyalty comes from going above and beyond? The research says otherwise. In this episode of Revenue Rewired, Jay Feitlinger and Sarah ...
Let’s name a blind spot most people miss: AI doesn’t reach for brilliance. It reaches for what’s most common. Language models don’t start with the ...
Everyone says they're using AI. Very few can point to what it's actually done for pipeline. In this episode of Revenue Rewired, Jay Feitlinger and ...
AI is already sitting in your meetings. It’s taking notes. Summarizing conversations. Sending follow ups. On paper, that sounds like a win. In ...
Raising revenue targets sounds like progress. Until deals slow down, morale drops, and your strongest people quietly start disengaging. In this ...
In some organizations, the person using AI most often suddenly looks like the smartest person in the room. Their emails are crisp. Their decks are ...
You’ve hit the wall before. The campaign isn’t working. The leads feel off. The data says one thing, your gut says another, and everyone’s telling ...
If you want better strategic input from AI, don’t ask it what you should do. Ask it what someone smarter, tougher, or more skeptical than you would ...
You’ve heard the term over-servicing before. It usually sounds like a client problem. Or an agency problem. Or something no one wants to name out ...
If you’re still prompting AI with, “Write this in my tone of voice,” you’re already behind. There’s a hard ceiling on clever prompting. You can tweak ...
You’ve seen sales and marketing clash. You’ve lived the messy handoffs. And you’ve probably wondered who should actually own what inside your revenue ...
Let’s reset the narrative for a second. Large language models don’t actually know things. They aren’t pulling from a live database. They don’t check ...
Use AI not just to align with your thinking, but to challenge it. Prompting AI to write from a critical perspective, like a competitor or a tough ...
What if you could preview how your client will respond before you hit send? In this episode of Two-Minute AI Tips, Sarah shares how to structure AI ...
You’ve seen companies pour six figures into a website… only to let it decay the second it launches. You’ve watched teams treat a major brand asset ...
Ever get great output from AI, only to realize it won’t fly with your team? In this episode of Two-Minute AI Tips, Sarah unpacks why AI misses ...
You’ve seen sales and marketing clash. You’ve lived the messy handoffs. And you’ve probably wondered who should actually own what inside your revenue ...
Not all overuse looks like overuse. In this episode of Two-Minute AI Tips, Sarah calls out the quiet addiction leaders are developing to AI, and how ...
Ever looked at an agency proposal and thought, “Why am I paying for account management?” Account management shows up on nearly every agency proposal, ...
ChatGPT forgetting what you said five prompts ago? In this episode of Two-Minute AI Tips, Sarah breaks down why AI struggles with long conversations, ...
Not sure what makes an AI “agent” different from a chatbot? You’re not alone. In this episode of Two-Minute AI Tips, Sarah explains what separates ...
You want your message to stand out. Your audience just wants quiet. And somewhere in between, your buyers stopped listening. In this episode, Jay and ...
Ever wonder why ChatGPT, Perplexity or Claude fall apart playing chess? In this episode of Two-Minute AI Tips, Sarah shares what happened when she ...
We’ve been thinking a lot about how leadership has changed. We’re faster. Smarter. More data-driven than ever. And somehow, we’ve forgotten how to ...
Stop waiting for the perfect output. In this episode of Two-Minute AI Tips, Sarah explains why power users don’t rely on one response, they curate, ...
Your roadmap is opinionated. Your pipeline is impatient. Your competitors are running experiments tonight. In this episode, Sarah and Jay explain why ...
AI isn’t getting better, because you’re not teaching it. In this episode of Two-Minute AI Tips, Sarah explains why silently fixing AI output stalls ...
You wanted results yesterday. Your boss wants more leads tomorrow. But your agency? They're asking you to slow down. In this episode, Jay and Sarah ...
Everyone’s talking about prompts. But the real power move? Structuring the data no one else has. In this episode of Two-Minute AI Tips, Sarah breaks ...
You’ve got a curious prospect. They like your work. They’re vibing with your team. But when you ask what they’re trying to achieve... crickets. In ...
AI writing is getting smoother, but not smarter. In this episode of Two-Minute AI Tips, Sarah breaks down the subtle clues that reveal when something ...
Everyone wants faster sales cycles. But what if that’s not the smartest move? In this episode, Sarah and Jay challenge the assumption that a shorter ...
What if the best return from AI isn’t speed or cost savings, but confidence? In this episode of Two-Minute AI Tips, Sarah breaks down why internal ...
“You don’t scale broken systems. You just scale the chaos.” For 15 years, we’ve worked with CEOs and CROs who thought more leads, bigger budgets, and ...
Can AI write the email? Sure. But should it? In this episode of Two-Minute AI Tips, Sarah explains why automating your communication is not the same ...
AI isn’t optional anymore, and neither is understanding how it works. In this episode of Two-Minute AI Tips, Sarah explains why AI fluency is quickly ...
Your team is capable. The strategy makes sense. But progress keeps stalling. Why? Because the bottleneck isn’t the system. It’s the person who built ...
Think AI will slash your budgets? Think again. In this episode of Two-Minute AI Tips, Sarah breaks down the myth that AI reduces costs, and reveals ...
AI isn’t just a tech issue, it’s a leadership one. In this episode of Two-Minute AI Tips, Sarah shares two must-read books (The AI-Driven Leader and ...
Training on AI feels like it’s draining your time and money? You’re not alone. In this episode of Two-Minute AI Tips, Sarah unpacks the hidden cost ...
Your CRM says you have $2M in pipeline. Your bank account says otherwise. Most revenue leaders trust their CRM to make critical business decisions, ...
Ever feel like AI just “isn’t getting it”? It’s probably your prompt. In this episode of Two-Minute AI Tips, Sarah walks through exactly how to ...
Your sales team is doing everything they were taught. Twelve touches. Weekly check-ins. Constant follow-up. And yet? Your deals are dying on the ...
AI won’t solve your clarity problem. In this episode of Two-Minute AI Tips, Sarah breaks down the real skill behind successful AI use: structure, ...
What happens when your team starts feeding sensitive data into AI models without a second thought? In this episode of Two-Minute AI Tips, Sarah calls ...
Everyone wants AI to deliver personalized customer experiences. But personalization doesn’t start with AI, it starts with data. In this episode of ...
Think building a custom GPT is overkill? Think again. In this episode of Two-Minute AI Tips, Sarah shares three ways her team uses custom GPTs to ...
Using AI can feel like babysitting a clueless intern, until you realize that’s the point. In this episode of Two-Minute AI Tips, Sarah shares why ...
If you’re hiring fast but losing steam, and revenue, this episode is for you. Sarah sits down with Cailean Bailey to unpack why most revenue teams ...
How do you get your team to actually use AI tools? You make it fun. In this episode of Two-Minute AI Tips, Sarah shares the simple tactic she used to ...
When leaders are misaligned internally, their teams misfire externally. In this episode, Sports Life Coach and Chief Wellbeing Officer Jane Cebrynski ...
Think your business can get by without an AI policy? Think again. In this episode of Two-Minute AI Tips, Sarah shares why creating a policy isn’t ...
Still wondering why your team won’t use the AI tools you rolled out? In this episode of Two-Minute AI Tips, Sarah unpacks the real reasons behind low ...
AI is rewriting the rules of SEO. In this episode, Sarah and Jay break down what B2B teams need to know about Answer Engine Optimization and ...
Think you’re not using AI yet? Think again. In this episode of Two-Minute AI Tips, Sarah explains how most businesses are already using AI without ...
Frustrated with AI tools that look great but don’t deliver? You’re not alone. In this episode of Two-Minute AI Tips, Sarah unpacks why most AI ...
Strategy isn’t your problem. Execution is. In this episode, Sarah sits down with Rob Nicoletti, author of How Revenue Happens and founder of HALO, to ...
If you can’t make a decision without asking ChatGPT, you might not be leveraging AI, you might be leaning on it. In this episode of Two-Minute AI ...
Still looking for the “best” AI tool? You’re asking the wrong question. In this episode of Two-Minute AI Tips, Sarah explains why AI isn’t just ...
Most marketing teams don’t have a strategy problem, they have a curiosity problem. In this episode, we unpack why lazy, shallow questions are ...
Planning a trip with ChatGPT should’ve been simple, but it wasn’t. In this pilot episode of Two-Minute AI Tips, Sarah shares how a frustrating travel ...
If Everyone Owns Revenue, No One Does Sales says it’s their job. Marketing thinks they’re in charge. Ops gets stuck picking up the pieces. This ...
What happens when your best rep leaves and takes your revenue with them? If your systems live in someone's head, you don't have a business, you have ...
Most companies don’t fail at AI because the tools are bad, they fail because their leadership never built a system that works. In this solo episode, ...
AI won’t fix your broken GTM system. It’ll just accelerate the chaos. This episode introduces the concept of Generative Engine Optimization. Prepping ...
Sick of siloed planning that doesn’t translate to real growth. We’ll show you how to anchor every department to the one metric that actually matters, ...
Your top reps don’t need help. Your bottom reps won’t make it. The middle? That’s where growth lives. In this episode, we break down why the middle ...
Want real revenue growth? Stop treating marketing like a task team. In this episode, we unpack the hidden cost of short-term marketing motions—and ...
Is your tech stack fueling your growth—or quietly draining it? Most companies don’t need more tools. They need to unlock the ones they already have. ...
Is growth your goal—or your biggest risk? You’ve got budget. You’ve got targets. The pressure to grow is real. But if your systems are already ...
Remember the arcade and the claw machine? You spend a fortune trying to grab that one perfect prize, but all you get is a limp plastic keychain—or ...
Handoffs are where good deals go to die. In this episode, Sarah and Jay unpack the “ghost handoff”—the invisible pipeline killer between marketing, ...
Most companies think they know what makes them different—until growth stalls, sales slows down, and leadership realizes the story isn’t landing. In ...
Marketing isn’t just about campaigns and conversions—it’s about understanding people. Whether it’s decoding customer behavior, aligning with sales, ...
Branding isn’t about logos and colors—it’s about reputation. And if your company’s reputation doesn’t match its messaging, no amount of marketing ...
Most companies hire a CMO expecting a quick marketing fix—but without the right structure, they’re set up to fail. Should you hire a CMO first or ...
Why do so many Visionary CEOs hit a growth ceiling? In this episode of Revenue Rewired, Sarah shares how stepping into the Integrator role freed Jay, ...
Winging it with marketing tactics is like driving blindfolded—you might move, but you won’t get where you want to go. In this episode, we cut through ...
AI won’t fix bad marketing—it just makes bad strategies fail faster. In this episode of Revenue Rewired, hosts Sarah Shepard (COO) and Jay Feitlinger ...
Most EOS-run businesses excel at operations, finance, and leadership—but when it comes to marketing, things fall apart. Without a strategic marketing ...
Are you unknowingly setting your marketing dollars on fire? Too many CEOs fall into the trap of overspending on tactics that don’t deliver results. ...
Are your marketing efforts falling flat? In this no-nonsense episode, Jay and Sarah reveal 7 brutally honest tips that will challenge how you think ...
In this episode, Jay and Sarah dive deep into the frustrations CEOs face when working with marketing agencies and why so many partnerships fail. ...
