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You Didn't Get Into Manufacturing to Become a Marketer

Manufacturers are great at operations. Marketing and sales alignment? That's usually where things get messy. At StringCan, we fix the marketing misalignment.
Book a 20‑Minute Revenue System Review
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The Problem Nobody Talks About

You didn't get into manufacturing to become a marketing expert. You got into it because you're really good at making things other people can't.

But here's what's probably happening:

  • Someone filled out a form on your website three days ago. Nobody called them back. They went with your competitor.
  • You're paying for Google Ads every month. Ask your team what deals came from it. Watch them shrug.
  • Marketing blames sales for not closing. Sales blames marketing for sending junk leads. Everyone's right. Everyone's wrong.
  • Your best customers? They found you through some random referral or a trade show booth six years ago. Good luck replicating that.

You're not bad at sales. You just can't see what's happening. Leads fall into a black hole between your website and your sales team. Nobody knows which campaigns work. And by the time you figure out a prospect was serious, they've already signed with someone else.

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This Sound Like Your Company?

  • Your website gets decent traffic. Your pipeline doesn't reflect it.
  • RFQs sit in somebody's inbox while the clock ticks.
  • Sales spends half their time chasing tire kickers.

How One Manufacturing Company Plugged Their Lead Leakage

 

Profile Precision Extrusions (PPE) specializes in aluminum extrusions for the aerospace, healthcare, firearms, outdoor/recreational equipment, and industrial space for manufacturing clients across North America. PPE’s blend of inside salespeople, augmented by a diverse set of manufacturers’ reps were faced with flat lead volume in an evolving, increasingly complex marketing environment, leaving PPE seeking alternatives to achieve three main goals:

  1. Gain additional insight into paid media efforts to improve campaign performance
  2. Enable a deeper understanding of the customer journey via lead attribution
  3. Optimize campaign performance based on data and customer and look-alike behavior
Read PPE's Story
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What We Actually Do

  • We make sure every lead gets captured. Automatically. No more "I thought you were handling that."
  • We connect your ad spend to actual closed deals. So you can stop funding Google's yacht and start funding yours.
  • We get marketing and sales looking at the same numbers. Turns out that stops a lot of arguments.
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  • Generic positioning that makes you sound like every other IT services provider.
  • Disconnected marketing and sales efforts that lose momentum between first interest and proposal.
  • Referral‑driven growth with no consistent campaigns aimed at your best‑fit accounts.
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“It's one thing to have a website, and another to use it as an effective sales and marketing tool. StringCan took the time to find out about our capabilities and services in detail, and guide us through the process of optimizing our existing website and developing a very effective demand generation advertising campaign. Definitely recommend them!”

Tom Gilluly, Sales Manager at Profile Precision Extrusions
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What's This Costing You?

Forget the scare tactics. Just do the math:

  • How many RFQs came in last month? How many got a response within 24 hours? If you don't know, that's the problem.
  • You bumped up ad spend last quarter. Can you name one deal it produced? One?
  • Your competitor isn't better than you. They're just faster. And they're using systems you don't have yet.
  • Trade shows used to fill your pipeline for the year. When's the last time that happened?
  • Your sales team is busy. But busy doing what? Chasing real opportunities or babysitting dead leads?

Let's Figure Out Where the Leaks Are

20 minutes. We'll map out where leads are falling through the cracks and what it's probably costing you. No pitch deck. No "synergy" talk. Just a straight conversation about what's broken and how to fix it.

Rather poke around first? Use the Revenue Leaks Assessment