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Your Revenue System Is Leaking.
Here’s How to Fix It.

The blueprint for CEOs, CROs, and CMOs who are tired of spending more, working harder, and still missing growth.

Revenue Rewired is available now!

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“Revenue is not a department. It’s a system. And right now, that system is leaking. Until you fix it, you’ll keep spending more, working harder, and wondering why growth feels impossible.”

 

About the Book

Every company has revenue leaks. Most leaders can’t see them.
Revenue Rewired gives you the framework to uncover the five leaks silently draining growth — and shows you how to fix them.

In this book, you’ll learn how to:

Align leadership around one growth system

Turn marketing into your sales team’s unfair advantage

Stop wasting budget on leads that never close

Build a machine that fuels consistent, compounding growth

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Fix the Chaos Today

 
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"Do not just read this book. Use it. Bring it to your next team meeting. Run one of the checklists. Have the hard conversations that it prompts. The friction is there whether you recognize it or not. This book will help you see it and ultimately fix it."

Verne Harnish

Founder of Scaling Up and the Entrepreneurs' Organization (EO)
Author of Scaling Up and Start to Scale
Chair of Growth Institute and global coach to scaling firms worldwide

Why This Matters Now

StringCan Interactive is celebrating 15 years in business. Over that time, we’ve worked with more than 160 companies to align leadership, plug revenue leaks, and scale smarter.

This book is the culmination of everything we’ve learned — distilled into a practical playbook you can apply today.

What Others Are Saying

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Gino Wickman

Author of Traction & Shine - Creator of EOS®

Revenue Rewired delivers exactly what entrepreneurial leaders need. Structure, focus, and results. If you are running a fast-moving business and want your marketing and sales teams truly aligned, this book will show you how to make that happen.

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Jay Baer

Best-selling author of The Time To Win, Talk Triggers, and Hug Your Haters

FINALLY, a real B2B revenue playbook that looks at the entire customer lifecycle and fixes internal dragons that stymie growth. An absolute must-read for all B2B sales and marketing heroes.

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Mark Roberge

Co-Founder at Stage 2 Capital, Founding CRO at HubSpot Senior, Lecturer at Harvard Business School, Author of The Sales Acceleration Formula

Revenue Rewired delivers exactly what modern CROs require: a blueprint to align marketing, sales, and ops around predictable velocity. Jay and Sarah show how to remove hidden friction and build a growth engine backed by data.

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Chris Ronzio

Founder & CEO, Trainual, Author of The Business Playbook, Process and productivity expert helping you design the perfect business

Most companies hit a wall because they outgrow their own processes. Revenue Rewired is the guide to rebuild your systems without hitting pause on growth. It is tactical, readable, and made for operators who want clarity at scale.

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David Meerman Scott

Business growth strategist and author of 12 books including Fanocracy, a Wall Street Journal bestseller

Jay and Sarah deliver a refreshingly practical roadmap for driving real growth by fixing what’s broken in your revenue engine. Forward-thinking CROs and CEOs who implement the ideas in Revenue Rewired align teams, eliminate drag, and accelerate results instead of simply throwing more into the sales funnel.

About the Authors

Jay Feitlinger (CEO) and Sarah Shepard (COO) of StringCan Interactive, know the realities of growing a mid-market B2B company. They’ve been in the trenches with leadership teams, bridging the gap between sales and marketing, and fixing the systems that quietly kill growth.

Their mission is simple: help visionary leaders build businesses that scale without burning out their people or bleeding opportunity.

Listen to the Revenue Rewired Podcast!

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Your revenue system doesn’t have to leak.

Resources from the book below.