AI Ep 20: How to Measure True AI ROI
What if the best return from AI isn’t speed or cost savings, but confidence? In this episode of Two-Minute AI Tips, Sarah breaks down why internal ...
What if the best return from AI isn’t speed or cost savings, but confidence? In this episode of Two-Minute AI Tips, Sarah breaks down why internal ...
“You don’t scale broken systems. You just scale the chaos.” For 15 years, we’ve worked with CEOs and CROs who thought more leads, bigger budgets, and ...
Can AI write the email? Sure. But should it? In this episode of Two-Minute AI Tips, Sarah explains why automating your communication is not the same ...
AI isn’t optional anymore, and neither is understanding how it works. In this episode of Two-Minute AI Tips, Sarah explains why AI fluency is quickly ...
Your team is capable. The strategy makes sense. But progress keeps stalling. Why? Because the bottleneck isn’t the system. It’s the person who built ...
Think AI will slash your budgets? Think again. In this episode of Two-Minute AI Tips, Sarah breaks down the myth that AI reduces costs, and reveals ...
AI isn’t just a tech issue, it’s a leadership one. In this episode of Two-Minute AI Tips, Sarah shares two must-read books (The AI-Driven Leader and ...
Training on AI feels like it’s draining your time and money? You’re not alone. In this episode of Two-Minute AI Tips, Sarah unpacks the hidden cost ...
Your CRM says you have $2M in pipeline. Your bank account says otherwise. Most revenue leaders trust their CRM to make critical business decisions, ...
Ever feel like AI just “isn’t getting it”? It’s probably your prompt. In this episode of Two-Minute AI Tips, Sarah walks through exactly how to ...
Your sales team is doing everything they were taught. Twelve touches. Weekly check-ins. Constant follow-up. And yet? Your deals are dying on the ...
AI won’t solve your clarity problem. In this episode of Two-Minute AI Tips, Sarah breaks down the real skill behind successful AI use: structure, ...
What happens when your team starts feeding sensitive data into AI models without a second thought? In this episode of Two-Minute AI Tips, Sarah calls ...
Everyone wants AI to deliver personalized customer experiences. But personalization doesn’t start with AI, it starts with data. In this episode of ...
Think building a custom GPT is overkill? Think again. In this episode of Two-Minute AI Tips, Sarah shares three ways her team uses custom GPTs to ...
Using AI can feel like babysitting a clueless intern, until you realize that’s the point. In this episode of Two-Minute AI Tips, Sarah shares why ...
If you’re hiring fast but losing steam, and revenue, this episode is for you. Sarah sits down with Cailean Bailey to unpack why most revenue teams ...
How do you get your team to actually use AI tools? You make it fun. In this episode of Two-Minute AI Tips, Sarah shares the simple tactic she used to ...
When leaders are misaligned internally, their teams misfire externally. In this episode, Sports Life Coach and Chief Wellbeing Officer Jane Cebrynski ...
Think your business can get by without an AI policy? Think again. In this episode of Two-Minute AI Tips, Sarah shares why creating a policy isn’t ...
Still wondering why your team won’t use the AI tools you rolled out? In this episode of Two-Minute AI Tips, Sarah unpacks the real reasons behind low ...
AI is rewriting the rules of SEO. In this episode, Sarah and Jay break down what B2B teams need to know about Answer Engine Optimization and ...
Think you’re not using AI yet? Think again. In this episode of Two-Minute AI Tips, Sarah explains how most businesses are already using AI without ...
Frustrated with AI tools that look great but don’t deliver? You’re not alone. In this episode of Two-Minute AI Tips, Sarah unpacks why most AI ...
Strategy isn’t your problem. Execution is. In this episode, Sarah sits down with Rob Nicoletti, author of How Revenue Happens and founder of HALO, to ...
If you can’t make a decision without asking ChatGPT, you might not be leveraging AI, you might be leaning on it. In this episode of Two-Minute AI ...
Still looking for the “best” AI tool? You’re asking the wrong question. In this episode of Two-Minute AI Tips, Sarah explains why AI isn’t just ...
Most marketing teams don’t have a strategy problem, they have a curiosity problem. In this episode, we unpack why lazy, shallow questions are ...
Planning a trip with ChatGPT should’ve been simple, but it wasn’t. In this pilot episode of Two-Minute AI Tips, Sarah shares how a frustrating travel ...
If Everyone Owns Revenue, No One Does Sales says it’s their job. Marketing thinks they’re in charge. Ops gets stuck picking up the pieces. This ...
What happens when your best rep leaves and takes your revenue with them? If your systems live in someone's head, you don't have a business, you have ...
Most companies don’t fail at AI because the tools are bad, they fail because their leadership never built a system that works. In this solo episode, ...
AI won’t fix your broken GTM system. It’ll just accelerate the chaos. This episode introduces the concept of Generative Engine Optimization. Prepping ...
Sick of siloed planning that doesn’t translate to real growth. We’ll show you how to anchor every department to the one metric that actually matters, ...
Your top reps don’t need help. Your bottom reps won’t make it. The middle? That’s where growth lives. In this episode, we break down why the middle ...
Want real revenue growth? Stop treating marketing like a task team. In this episode, we unpack the hidden cost of short-term marketing motions—and ...
Is your tech stack fueling your growth—or quietly draining it? Most companies don’t need more tools. They need to unlock the ones they already have. ...
Is growth your goal—or your biggest risk? You’ve got budget. You’ve got targets. The pressure to grow is real. But if your systems are already ...
Remember the arcade and the claw machine? You spend a fortune trying to grab that one perfect prize, but all you get is a limp plastic keychain—or ...
Handoffs are where good deals go to die. In this episode, Sarah and Jay unpack the “ghost handoff”—the invisible pipeline killer between marketing, ...
Most companies think they know what makes them different—until growth stalls, sales slows down, and leadership realizes the story isn’t landing. In ...
Marketing isn’t just about campaigns and conversions—it’s about understanding people. Whether it’s decoding customer behavior, aligning with sales, ...
Branding isn’t about logos and colors—it’s about reputation. And if your company’s reputation doesn’t match its messaging, no amount of marketing ...
Most companies hire a CMO expecting a quick marketing fix—but without the right structure, they’re set up to fail. Should you hire a CMO first or ...
Why do so many Visionary CEOs hit a growth ceiling? In this episode of Revenue Rewired, Sarah shares how stepping into the Integrator role freed Jay, ...
Winging it with marketing tactics is like driving blindfolded—you might move, but you won’t get where you want to go. In this episode, we cut through ...
AI won’t fix bad marketing—it just makes bad strategies fail faster. In this episode of Revenue Rewired, hosts Sarah Shepard (COO) and Jay Feitlinger ...
Most EOS-run businesses excel at operations, finance, and leadership—but when it comes to marketing, things fall apart. Without a strategic marketing ...
Are you unknowingly setting your marketing dollars on fire? Too many CEOs fall into the trap of overspending on tactics that don’t deliver results. ...
Are your marketing efforts falling flat? In this no-nonsense episode, Jay and Sarah reveal 7 brutally honest tips that will challenge how you think ...
In this episode, Jay and Sarah dive deep into the frustrations CEOs face when working with marketing agencies and why so many partnerships fail. ...