Revenue Rewired Podcast

October 2025

AI Episode

AI Ep 20: How to Measure True AI ROI

What if the best return from AI isn’t speed or cost savings, but confidence? In this episode of Two-Minute AI Tips, Sarah breaks down why internal ...

Essentials

Ep 32: Revenue Rewired - The Book

“You don’t scale broken systems. You just scale the chaos.” For 15 years, we’ve worked with CEOs and CROs who thought more leads, bigger budgets, and ...

AI Episode

AI Ep 19: AI Doesn't Automate Trust

Can AI write the email? Sure. But should it? In this episode of Two-Minute AI Tips, Sarah explains why automating your communication is not the same ...

AI Episode

AI Ep 18: AI Fluency Will Become a Leadership Prerequisite

AI isn’t optional anymore, and neither is understanding how it works. In this episode of Two-Minute AI Tips, Sarah explains why AI fluency is quickly ...

Essentials

Ep 31: The Bottleneck No One Wants to Confront: The Owner

Your team is capable. The strategy makes sense. But progress keeps stalling. Why? Because the bottleneck isn’t the system. It’s the person who built ...

September 2025

AI Episode

AI Ep 17: Why AI Isn’t Cutting Costs

Think AI will slash your budgets? Think again. In this episode of Two-Minute AI Tips, Sarah breaks down the myth that AI reduces costs, and reveals ...

AI Episode

AI Ep 16: Read These Two AI Books Today

AI isn’t just a tech issue, it’s a leadership one. In this episode of Two-Minute AI Tips, Sarah shares two must-read books (The AI-Driven Leader and ...

AI Episode

AI Ep 15: AI Is Eating Our Profit

Training on AI feels like it’s draining your time and money? You’re not alone. In this episode of Two-Minute AI Tips, Sarah unpacks the hidden cost ...

Essentials

Ep 30: You’re Being Catfished by Your Forecast

Your CRM says you have $2M in pipeline. Your bank account says otherwise. Most revenue leaders trust their CRM to make critical business decisions, ...

AI Episode

AI Ep 14: The Anatomy of a Perfect AI Prompt

Ever feel like AI just “isn’t getting it”? It’s probably your prompt. In this episode of Two-Minute AI Tips, Sarah walks through exactly how to ...

Essentials

Ep 29: Cold Email Isn't Dead, You're Just Impatient

Your sales team is doing everything they were taught. Twelve touches. Weekly check-ins. Constant follow-up. And yet? Your deals are dying on the ...

AI Episode

AI Ep 13: AI Isn’t a Skill—Using It Is

AI won’t solve your clarity problem. In this episode of Two-Minute AI Tips, Sarah breaks down the real skill behind successful AI use: structure, ...

AI Episode

AI Ep 12: Common Sense and AI

What happens when your team starts feeding sensitive data into AI models without a second thought? In this episode of Two-Minute AI Tips, Sarah calls ...

AI Episode

AI Ep 11: AI Won’t Personalize Until You Get Serious About Data

Everyone wants AI to deliver personalized customer experiences. But personalization doesn’t start with AI, it starts with data. In this episode of ...

AI Episode

AI Ep 10: Custom GPT Demystified

Think building a custom GPT is overkill? Think again. In this episode of Two-Minute AI Tips, Sarah shares three ways her team uses custom GPTs to ...

AI Episode

AI Ep 9: The AI Intern

Using AI can feel like babysitting a clueless intern, until you realize that’s the point. In this episode of Two-Minute AI Tips, Sarah shares why ...

Guest Episode

Ep 28: This Hiring Mistake Costs $250K (Most CEOs Make It) (with Cailean Bailey)

If you’re hiring fast but losing steam, and revenue, this episode is for you. Sarah sits down with Cailean Bailey to unpack why most revenue teams ...

August 2025

AI Episode

AI Ep 8: How to Get Your Team to Actually Use AI, Without Forcing It

How do you get your team to actually use AI tools? You make it fun. In this episode of Two-Minute AI Tips, Sarah shares the simple tactic she used to ...

Guest Episode

Ep 26: Burned-Out Leaders. Misaligned Teams. Broken Revenue. (with Jane Cebrynski)

When leaders are misaligned internally, their teams misfire externally. In this episode, Sports Life Coach and Chief Wellbeing Officer Jane Cebrynski ...

AI Episode

AI Ep 7: No AI Policy, No Problem? Think Again.

Think your business can get by without an AI policy? Think again. In this episode of Two-Minute AI Tips, Sarah shares why creating a policy isn’t ...

AI Episode

AI Ep 6: My Team Refuses to Adopt AI

Still wondering why your team won’t use the AI tools you rolled out? In this episode of Two-Minute AI Tips, Sarah unpacks the real reasons behind low ...

Essentials

Ep 25: How to Optimize for AI Search Engines

AI is rewriting the rules of SEO. In this episode, Sarah and Jay break down what B2B teams need to know about Answer Engine Optimization and ...

AI Episode

AI Ep 5: AI in My Company, Where Do I Start?

Think you’re not using AI yet? Think again. In this episode of Two-Minute AI Tips, Sarah explains how most businesses are already using AI without ...

AI Episode

AI Ep 4: AI Tools Are Not Created Equal

Frustrated with AI tools that look great but don’t deliver? You’re not alone. In this episode of Two-Minute AI Tips, Sarah unpacks why most AI ...

Guest Episode

Ep 24: How Revenue Happens (with Rob Nicoletti)

Strategy isn’t your problem. Execution is. In this episode, Sarah sits down with Rob Nicoletti, author of How Revenue Happens and founder of HALO, to ...

AI Episode

AI Ep 3: Are You Codependent on AI?

If you can’t make a decision without asking ChatGPT, you might not be leveraging AI, you might be leaning on it. In this episode of Two-Minute AI ...

AI Episode

AI Ep. 2: AI Isn’t Another Tool

Still looking for the “best” AI tool? You’re asking the wrong question. In this episode of Two-Minute AI Tips, Sarah explains why AI isn’t just ...

Essentials

Ep 23: The 8-Figure Funnel Habit No One Talks About

Most marketing teams don’t have a strategy problem, they have a curiosity problem. In this episode, we unpack why lazy, shallow questions are ...

AI Episode

AI Ep. 1: When AI Fails, It’s Usually Your Fault

Planning a trip with ChatGPT should’ve been simple, but it wasn’t. In this pilot episode of Two-Minute AI Tips, Sarah shares how a frustrating travel ...

July 2025

Essentials

Ep 22: Who Owns Revenue? That’s the Problem

If Everyone Owns Revenue, No One Does Sales says it’s their job. Marketing thinks they’re in charge. Ops gets stuck picking up the pieces. This ...

Essentials

Ep 21: Tribal Knowledge Is Killing Your Revenue

What happens when your best rep leaves and takes your revenue with them? If your systems live in someone's head, you don't have a business, you have ...

Essentials

Ep 20: The Real Reason Your AI Rollout is Failing

Most companies don’t fail at AI because the tools are bad, they fail because their leadership never built a system that works. In this solo episode, ...

Essentials

Ep 19: What AI Reveals About Broken Revenue Systems

AI won’t fix your broken GTM system. It’ll just accelerate the chaos. This episode introduces the concept of Generative Engine Optimization. Prepping ...

Essentials

Ep 18: The One KPI That Aligns Every Department—And Why You're Probably Ignoring It

Sick of siloed planning that doesn’t translate to real growth. We’ll show you how to anchor every department to the one metric that actually matters, ...

June 2025

Essentials

Ep 17: Why the Middle 60% of Your Sales Team Holds the Key to Growth

Your top reps don’t need help. Your bottom reps won’t make it. The middle? That’s where growth lives. In this episode, we break down why the middle ...

Essentials

Ep 16: Is Your Marketing Team Driving Revenue, or Requests?

Want real revenue growth? Stop treating marketing like a task team. In this episode, we unpack the hidden cost of short-term marketing motions—and ...

Essentials

Ep 15: Frankenstack: Why Your Tech Stack Isn't Driving Revenue

Is your tech stack fueling your growth—or quietly draining it? Most companies don’t need more tools. They need to unlock the ones they already have. ...

Essentials

Ep 14: Stop Scaling What’s Broken

Is growth your goal—or your biggest risk? You’ve got budget. You’ve got targets. The pressure to grow is real. But if your systems are already ...

May 2025

Essentials

Ep 13: The Claw Machine Fallacy: Why More Leads Don't Equal More Revenue

Remember the arcade and the claw machine? You spend a fortune trying to grab that one perfect prize, but all you get is a limp plastic keychain—or ...

Essentials

Ep 12: The Ghost Handoff: Your Most Expensive Sales Leak

Handoffs are where good deals go to die. In this episode, Sarah and Jay unpack the “ghost handoff”—the invisible pipeline killer between marketing, ...

Essentials

Ep 11: Finding Your Edge: How We Pivoted Into a Sales-First Agency

Most companies think they know what makes them different—until growth stalls, sales slows down, and leadership realizes the story isn’t landing. In ...

Essentials

Ep 10: The Accidental Marketer: Why No One Trains You for This Role

Marketing isn’t just about campaigns and conversions—it’s about understanding people. Whether it’s decoding customer behavior, aligning with sales, ...

Essentials

Ep 9: Your Brand is Your Reputation—And You’re Probably Getting It Wrong

Branding isn’t about logos and colors—it’s about reputation. And if your company’s reputation doesn’t match its messaging, no amount of marketing ...

April 2025

Essentials

Ep 8: The CMO Problem: Why Most Marketing Leaders Fail

Most companies hire a CMO expecting a quick marketing fix—but without the right structure, they’re set up to fail. Should you hire a CMO first or ...

Essentials

Ep 7: Power Duo or Power Struggle: Mastering the Visionary-Integrator Relationship

Why do so many Visionary CEOs hit a growth ceiling? In this episode of Revenue Rewired, Sarah shares how stepping into the Integrator role freed Jay, ...

Essentials

Ep 6: Marketing Without a Strategy is Like Driving Blindfolded

Winging it with marketing tactics is like driving blindfolded—you might move, but you won’t get where you want to go. In this episode, we cut through ...

Essentials

Ep 5: AI Past Present and Future for Business Owners

AI won’t fix bad marketing—it just makes bad strategies fail faster. In this episode of Revenue Rewired, hosts Sarah Shepard (COO) and Jay Feitlinger ...

March 2025

Essentials

Ep 4: Why EOS Without a Marketing Plan Is Setting Your Business Up to Fail

Most EOS-run businesses excel at operations, finance, and leadership—but when it comes to marketing, things fall apart. Without a strategic marketing ...

Essentials

Ep 3: Stop Burning Your Marketing Budget; 3 Common Money Wasters and How to Fix Them

Are you unknowingly setting your marketing dollars on fire? Too many CEOs fall into the trap of overspending on tactics that don’t deliver results. ...

Essentials

Ep 2: 7 Brutally Honest Marketing Tips Your Competitors Don’t Want You to Know

Are your marketing efforts falling flat? In this no-nonsense episode, Jay and Sarah reveal 7 brutally honest tips that will challenge how you think ...

February 2025

Essentials

EP 1: How to Work With a Marketing Agency

In this episode, Jay and Sarah dive deep into the frustrations CEOs face when working with marketing agencies and why so many partnerships fail. ...