Artificial intelligence is a buzzword that’s taken over the marketing world. Companies are diving in, hoping it’s the shortcut to effortless success. But if you're counting on AI alone to drive your marketing, you might be setting yourself up for disappointment.
At StringCan Interactive, we’ve embraced AI—but with a dose of strategy and a whole lot of realism. In the latest episode of Revenue Rewired, Jay Feitlinger (CEO) and Sarah Shepard (COO) break down how AI is reshaping marketing, and why it’s not a replacement for human expertise.
🎧 Listen to the full conversation on Revenue Rewired:
🔗 Apple Podcasts: https://bit.ly/43YWYnx
🔗 Spotify: https://bit.ly/3DXjClA
🔗 Amazon Music: https://bit.ly/3FTlaxr
The Fear Factor: How AI Stoked Panic in Marketing
When AI tools like ChatGPT were first launched, business owners freaked out. Would AI replace agencies? Would marketing as we know it become obsolete? As Jay shares on the podcast:
“I wanted to throw up. Peers kept asking if my agency was done for. But instead of burying my head in the sand, I chose to learn.”
The initial panic gave way to curiosity and then strategy. The key takeaway? AI isn’t the issue—it’s how businesses choose to use it. Those relying on AI as a "magic bullet" ended up with bland content, mismatched messaging, and poor results.
Where AI Fits in Marketing Today
At StringCan, we use AI for what it’s good at: automating tasks, analyzing data, and supporting creativity. But we don’t let it lead. One of the main points in the episode:
“AI makes bad strategies faster. It doesn’t fix them.”
The real danger comes when businesses let AI dictate their marketing. The best results come when human expertise and AI work in tandem. Companies that balance the two stand out; those that don’t blend them often sound like everyone else.
The Future of AI in Marketing: A Look Ahead
AI tools are evolving fast. But they all have one thing in common: they’re only as good as the data they’re trained on. So, what does the future hold?
Here’s the reality: AI will hit a ceiling. It’s growing, but its limitations are real. The companies that thrive won’t be the ones who have the most AI—they’ll be the ones who know how to use it strategically.
As Jay explains on the podcast:
“Strategy comes first. AI comes second. That’s how you win.”
If you want to get this right, you need a solid strategy in place before leaning on automation. Weak messaging will only be amplified by AI.
Getting AI Right for Your Business
At StringCan, we don’t rely solely on AI. We use it as a tool to enhance our marketing efforts—not replace them. Need help integrating AI into your marketing plan without losing your brand’s voice? Let’s talk about a strategy that actually works.
🎧 Listen to the latest episode:
🔗 Apple Podcasts: https://bit.ly/43YWYnx
🔗 Spotify: https://bit.ly/3DXjClA
🔗 Amazon Music: https://bit.ly/3FTlaxr
Need help with your marketing strategy? Contact StringCan Interactive today. We’ll work with you to build a strategy that blends the power of AI with human expertise.
📩 Email us: podcast@stringcaninteractive.com
Work Habits & Productivity
Jay, the CEO of StringCan, oversees strategy and vision, building culture that makes going into work something he looks forward to, recruiting additional awesome team members to help exceed clients goals, leading the team and allocating where StringCan invests time and money.
Jay, the CEO of StringCan, oversees strategy and vision, building culture that makes going into work something he looks forward to, recruiting additional awesome team members to help exceed clients goals, leading the team and allocating where StringCan invests time and money.
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