Word From Between the Cans

When marketing teams chase raw lead counts they often overlook one simple fact: most of those contacts never convert. Industry data shows average B2B conversion rates hover under three percent. Yet countless organizations pour budget into generic...

The anxiety is real. Your CEO is forwarding you LinkedIn posts about AI. Your board wants efficiency gains. Your tech stack is bloated. And meanwhile, you’re being told to hit record pipeline targets with fewer reps, less budget, and more complexity.