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August 19 2025 Sarah Shepard

Why Most Strategies Fail and How to Fix the Execution Gap

If you’ve ever built a strong strategy only to see results fall short, this episode covers why execution, not planning, is usually the real problem. You’ll learn how to align your leadership team, turn vague goals into measurable actions, and avoid ...

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July 30 2025 Steve DePuys

Marketing Is Working. So Why Aren’t the Deals Closing?

Most manufacturers don’t have a lead problem. They have a follow-through problem.

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May 22 2025 Steve DePuys

Sales-First Marketing: The Edge You’ve Been Missing

When we reoriented our own agency around a sales-first philosophy, the impact was immediate, and profound. We began measuring the one thing that matters: how marketing activity translated into closed-won deals.

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May 22 2025 Jay Feitlinger

Sales-First Marketing Isn’t Just a Catchphrase. It’s a Culture Shift.

Most marketers think they support sales. But ask their sales team and you’ll probably get a very different answer.

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May 22 2025 Steve DePuys

Marketing Tactics Fail Without a Clear Strategy

Marketing Without a Strategy is Like Driving Blindfolded Straight talk on why winging it with tactics doesn’t work.

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