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What Most Leaders Miss About Sales Performance
The 20/60/20 model reveals a harsh truth: while top reps are praised and bottom reps are problem-solved, the majority, the middle 60%, often operate in a gray zone. They’re reliable, but not exceptional. Capable, but underleveraged. And they’re not...
How B2B Marketers Can Prove ROI (And Finally Get the Budget They Need)
If you’ve ever had to justify your marketing budget to leadership, you know the struggle.
Seven Weeks 15000 Miles and a New Way of Seeing the World
Seven weeks. Six cities. Over 15,000 miles. It wasn’t just a trip—it was an experiment in surrender, adaptability, and pushing my own limits. I worked full-time, explored nonstop, got sick twice, and still came back with more energy than I left with.
Lead Attribution Is Broken—Here’s How to Avoid Analysis Paralysis
If you’re running a business, you want to know where your leads are coming from. It makes sense—if you can track what’s working, you can optimize your marketing, double down on high-performing channels, and prove ROI.