Word From Between the Cans

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June 30 2025 Sarah Shepard

The Most Overlooked Sales Opportunity Is Right in the Middle

The Wake-Up Call: Are You Ignoring Your Sales Team’s Core?

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June 27 2025 Jay Feitlinger

What Most Leaders Miss About Sales Performance

The 20/60/20 model reveals a harsh truth: while top reps are praised and bottom reps are problem-solved, the majority, the middle 60%, often operate in a gray zone. They’re reliable, but not exceptional. Capable, but underleveraged. And they’re not...

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March 26 2025 Steve DePuys

How B2B Marketers Can Prove ROI (And Finally Get the Budget They Need)

If you’ve ever had to justify your marketing budget to leadership, you know the struggle.

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March 11 2025 Sarah Shepard

Seven Weeks 15000 Miles and a New Way of Seeing the World

Seven weeks. Six cities. Over 15,000 miles. It wasn’t just a trip—it was an experiment in surrender, adaptability, and pushing my own limits. I worked full-time, explored nonstop, got sick twice, and still came back with more energy than I left with.

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March 6 2025 Ryan Wheelock

Lead Attribution Is Broken—Here’s How to Avoid Analysis Paralysis

If you’re running a business, you want to know where your leads are coming from. It makes sense—if you can track what’s working, you can optimize your marketing, double down on high-performing channels, and prove ROI.

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