Word From Between the Cans

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March 11 2025 Sarah Shepard

Seven Weeks 15000 Miles and a New Way of Seeing the World

Seven weeks. Six cities. Over 15,000 miles. It wasn’t just a trip—it was an experiment in surrender, adaptability, and pushing my own limits. I worked full-time, explored nonstop, got sick twice, and still came back with more energy than I left with.

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March 6 2025 Ryan Wheelock

Lead Attribution Is Broken—Here’s How to Avoid Analysis Paralysis

If you’re running a business, you want to know where your leads are coming from. It makes sense—if you can track what’s working, you can optimize your marketing, double down on high-performing channels, and prove ROI.

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February 27 2025 Sarah Shepard

Finding Your Leadership Tribe Matters More Than You Think

Leadership Lessons From Seven Weeks in Spain ‍

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February 14 2025 Sarah Shepard

What a 200-Year-Old Wine Method Teaches About Leadership

Sherry has a reputation problem. A lot of people think it’s just a syrupy, old-fashioned drink. But real Sherry? It’s layered, refined, and anything but simple—just like great leadership.

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February 8 2025 Sarah Shepard

Why High Performers Struggle to Slow Down

We all know FOMO—the anxiety of missing out on fun, adventure, or once-in-a-lifetime experiences. I thought that was my problem. But after walking nearly 100 miles through Madrid and Seville, balancing work, fitness, and exploration, I wasn’t ...

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