Word From Between the Cans

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July 1 2025 Sarah Shepard

AI Didn't Replace Our Process. It Built It.

Most teams think they have a process.In reality, they’ve got muscle memory, Slack threads, and “just ask Sarah” energy holding it all together.

That’s not scalable.

It’s also the reason deals get dropped, new hires struggle to ramp, and leadership...

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June 30 2025 Sarah Shepard

The Most Overlooked Sales Opportunity Is Right in the Middle

The Wake-Up Call: Are You Ignoring Your Sales Team’s Core?

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June 27 2025 Jay Feitlinger

What Most Leaders Miss About Sales Performance

The 20/60/20 model reveals a harsh truth: while top reps are praised and bottom reps are problem-solved, the majority, the middle 60%, often operate in a gray zone. They’re reliable, but not exceptional. Capable, but underleveraged. And they’re not...

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June 24 2025 Jay Feitlinger

Your Marketing Team Can’t Drive Revenue If They're Drowning in Requests

Is your marketing team actually helping you grow, or just checking boxes?Too many organizations are turning marketing into a catch-all for random tasks. 

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June 20 2025 Steve DePuys

Your Marketing Team Isn’t Broken. Your Expectations Are

You want growth. You hired marketers. But somewhere along the way, marketing became your internal help desk.

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