Word From Between the Cans

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July 23 2025 Sarah Shepard

The Cost of Staying on Autopilot

There’s comfort in routine.

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July 21 2025 Sarah Shepard

Why Your AI Rollout Is Already in Trouble

Rolling out AI at your company shouldn’t feel like chaos, but for most teams, it does. Not because the tech is broken, but because leadership isn’t aligned on the why. I’ve seen it firsthand with clients and in conversations with peers. Employees ...

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June 20 2025 Steve DePuys

Your Marketing Team Isn’t Broken. Your Expectations Are

You want growth. You hired marketers. But somewhere along the way, marketing became your internal help desk.

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