Marketing on different channels can be expensive, especially if you don’t reach your target audience. The solution is to focus on the right personas! Your buyer personas are your digital marketing strategy’s peanut butter and jelly. To be able to save and generate revenue you have to understand someone's needs, their issues and importantly you have to gain their trust.  

How Creating Personas Can Save You Money

With the help of the right knowledge of your target audience, you can save money and generate revenue by creating the right buyer personas. If you’re interested in learning more about how to create buyer personas, or how to utilize digital marketing in your marketing plans, feel free to contact us! We’re happy to help.

Work Habits & Productivity

2. Effortless
BY GREG MCKEOWN
Speaking of actions becoming more effortless, this is another book of McKeown’s that topped our 2022 reading list. Adding onto the powerful guidance around essentialism, this read delivers “proven strategies for making the most important activities the easiest ones,” like mapping out the minimum number of steps, finding the courage to “be rubbish” and more.
About the Author:
Michelle Fjeld-Hansen
About the Author:
Jay Feitlinger

Jay, the CEO of StringCan, oversees strategy and vision, building culture that makes going into work something he looks forward to, recruiting additional awesome team members to help exceed clients goals, leading the team and allocating where StringCan invests time and money.

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YOU CAN. WE CAN. STRINGCAN.

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