In leadership, the expectations are steep—especially for women. As a woman in a leadership role, you’re likely familiar with the pressure to "fit in" with traditional leadership styles. It's the subtle encouragement to be something you're not, to adopt a style that doesn’t quite feel like you. The unspoken message is clear: change your tone, adjust your style, quiet your instincts. But here’s the thing—women leaders often falter not because they lack skill, but because they abandon their unique strengths to conform to a mold.

Take, for example, research by Drescoll, which found that men are often rewarded for showing assertive emotions like anger, while women face backlash for the same behaviors. It’s an unwelcome double standard that reveals why many women feel pressured to adapt rather than lead authentically.

The Imposter Syndrome Reality

There’s another challenge most female leaders face: imposter syndrome. It’s uncomfortable to admit, but about 75% of executive women have felt like imposters at some point in their careers. But here’s a twist—imposter syndrome isn’t always a roadblock. In fact, according to Dr. Valerie Young in The Secret Thoughts of Successful Women, feeling like an imposter often signals that you’re challenging yourself beyond your comfort zone. And growth, as we know, rarely comes from playing it safe.

If you’ve experienced that unsettling feeling of self-doubt, consider this: it’s not a sign of weakness. Instead, it’s your growth meter. Each time imposter syndrome kicks in, it’s a reminder that you’re breaking new ground, pushing into spaces that demand more from you. Rather than letting it hold you back, treat it as a nudge forward, signaling that you’re evolving.

Imposter Syndrome and a Growth Mindset: Two Sides of the Same Coin

Imposter syndrome and a growth mindset are closely linked, two sides of the same coin. Carol Dweck’s research on the power of mindset tells us that the most successful leaders continuously stretch their limits and seek improvement. So, what if we flipped the narrative on imposter syndrome? Instead of seeing it as a sign of inadequacy, we could recognize it as evidence of growth.

Imagine each time that voice of self-doubt sneaks in, you think, “Good, I’m stepping up.” Let’s reclaim imposter syndrome as proof that we’re growing, stretching, and making progress.

Embracing Uniqueness as a Leadership Strength

One of the most underrated advantages that women bring to leadership is the agility and adaptability that come from being open to different perspectives. Authors John Gerzema and Michael D'Antonio, in The Athena Doctrine, highlight how qualities often labeled as “feminine” like empathy, collaboration, and adaptability are not just beneficial—they’re essential to effective leadership today. Women naturally excel in these areas, offering a unique decision-making approach that is often more nuanced and informed.

Being adaptable doesn’t mean you’re inconsistent or indecisive; it means you’re making the best choices with the latest information. So, rather than viewing flexibility as a weakness, recognize it as a superpower.

Embrace What Makes You Different

Success as a female leader isn’t about fitting in—it’s about standing out. Women bring invaluable skills to the table, especially as workplaces increasingly prioritize emotional intelligence, adaptability, and collaboration. Embrace those qualities. Use them to redefine what leadership looks like, bringing a fresh perspective and the strength of diversity.

If imposter syndrome tries to hold you back, let it be a reminder that you’re pushing your boundaries. That doubt? It’s a sign that you’re on the path to becoming the best version of yourself.

Action Steps for Female Leaders:

• Reframe Imposter Syndrome: See it as a growth tool, not a setback.

• Own Your Leadership Style: Changing your mind is a strength—it’s called informed decision-making.

• Leverage Your Unique Skills: Empathy, collaboration, and adaptability are leadership superpowers.

•Stay Authentic: Embrace the strengths that make you unique, and let them shape your impact.

At StringCan, we’re passionate about helping leaders break through limitations and develop strategies that reflect their unique strengths. Ready to harness your authenticity and stand out? Connect with us and let’s amplify your impact.

Work Habits & Productivity

2. Effortless
BY GREG MCKEOWN
Speaking of actions becoming more effortless, this is another book of McKeown’s that topped our 2022 reading list. Adding onto the powerful guidance around essentialism, this read delivers “proven strategies for making the most important activities the easiest ones,” like mapping out the minimum number of steps, finding the courage to “be rubbish” and more.
About the Author:
Sarah Shepard

As StringCan's Chief Operating Officer, Sarah is a solutionist who loves to implement and enhance efficiencies for herself and the team. She strives to support and help people be their best self in and outside of work. Sarah also gets her best ideas by lounging in a body of water. Cocktail is optional. But not really.

About the Author:
Jay Feitlinger

Jay, the CEO of StringCan, oversees strategy and vision, building culture that makes going into work something he looks forward to, recruiting additional awesome team members to help exceed clients goals, leading the team and allocating where StringCan invests time and money.

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