Sherry has a reputation problem. A lot of people think it’s just a syrupy, old-fashioned drink. But real Sherry? It’s layered, refined, and anything but simple—just like great leadership.

If you’ve ever tasted a crisp Fino or a rich Amontillado, you know one thing: Sherry isn’t one-size-fits-all. It’s a spectrum, constantly evolving. And the same goes for leadership and business. Yet, we often put people into rigid categories—too young to lead, too old to innovate, too new to contribute. These assumptions limit potential and stunt growth.

The Solera System: A Blueprint for Stronger Businesses

Sherry’s Solera system is a masterclass in balance. Picture rows of wooden barrels stacked on top of each other. The oldest wine rests at the bottom, full of complexity. Above it, younger wines are layered in, fresh and vibrant. Over time, they mix—each generation influencing the next.

When it’s time to bottle, only a portion of the oldest wine is drawn. What’s left is replenished by the younger vintage above it, and that one by an even newer layer. This cycle continues year after year. The young wines gain depth. The old wines stay alive. Both become better.

Now imagine if businesses worked the same way. Instead of making assumptions about who should lead based on age or tenure, what if we let experience and fresh thinking blend naturally? Here’s how that could change everything:

1. Age Bias: "Too Young to Lead" vs. "Too Old to Innovate"

Some believe young professionals lack experience, while others assume seasoned leaders are set in their ways. Both are wrong. Just like in the Solera system, young wines bring energy while older ones add wisdom. The best mix strengthens both.

🔹 Business Takeaway: Stop evaluating people based on age. Instead, look at adaptability, curiosity, and the impact they bring to the table.

2. Experience Bias: "Only Tenure Creates Leaders"

Some companies believe leadership requires years of experience before someone’s ideas carry weight. But experience without fresh input can become stagnant—just like a wine that never gets replenished.

🔹 Business Takeaway: What if promotions were based on vision and execution rather than years on a resume? The best leaders step up because they bring results, not because they’ve simply waited their turn.

3. Industry Bias: "We’ve Always Done It This Way"

Ever heard a company reject an idea because it challenges the status quo? That’s like saying all Sherry is sweet. It ignores evolution and limits growth.

🔹 Business Takeaway: Even the most established industries need fresh perspectives. The key is learning how to evolve without losing your core strengths.

Is Your Business Evolving or Stagnating?

If your company were Sherry, would it be evolving and balanced? Or stuck in a single-note assumption?

The best businesses—like the best wines—don’t resist change. They blend experience, perspective, and innovation. They refine over time. They get better.

So next time you find yourself making an assumption about someone’s potential, stop and ask: Am I limiting growth, or am I creating something layered, dynamic, and worth savoring?

Let’s build something better together. At StringCan, we help businesses break through assumptions and unlock new opportunities. Ready to shake things up? Let’s talk.

Work Habits & Productivity

2. Effortless
BY GREG MCKEOWN
Speaking of actions becoming more effortless, this is another book of McKeown’s that topped our 2022 reading list. Adding onto the powerful guidance around essentialism, this read delivers “proven strategies for making the most important activities the easiest ones,” like mapping out the minimum number of steps, finding the courage to “be rubbish” and more.
About the Author:
Sarah Shepard

As StringCan's Chief Operating Officer, Sarah is a solutionist who loves to implement and enhance efficiencies for herself and the team. She strives to support and help people be their best self in and outside of work. Sarah also gets her best ideas by lounging in a body of water. Cocktail is optional. But not really.

About the Author:
Jay Feitlinger

Jay, the CEO of StringCan, oversees strategy and vision, building culture that makes going into work something he looks forward to, recruiting additional awesome team members to help exceed clients goals, leading the team and allocating where StringCan invests time and money.

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