Women: Waiting for Confidence, or Building It?

As women, we’ve all been there: overthinking, overpreparing, and convincing ourselves that we’re not quite ready. It’s exhausting. Studies even back this up. Over 70% of women face imposter syndrome at some point, doubting their skills despite clear accomplishments (thanks to The Confidence Code by Katty Kay and Claire Shipman).

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KPMG’s Women’s Leadership Summit report adds another layer. A whopping 63% of women executives say they’re not intimidated by being the “only woman” in a room. In fact, they find it inspiring. But even these trailblazers wrestle with the fear of being “found out.”

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Here’s the hard truth: You’ll probably never feel fully ready.

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But here’s the good news: You don’t have to.

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Confidence Grows From Action

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Looking back at my career, I didn’t wait to feel “ready.” I couldn’t. My journey at StringCan Interactive started as an Executive Assistant and climbed my way to COO of StringCan Interactive. I had no marketing background (I didn’t even have a Facebook account!), but I said yes to opportunities that made me uncomfortable.

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Recruiting was one of those moments. I was tasked with hiring—a field I knew nothing about. Instead of freezing, I dove in. I asked for advice, researched like crazy, and learned on the job. That leap built confidence I didn’t know I had. If I had waited to feel ready, I’d still be sitting on the sidelines.

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Confidence isn’t a gift. It’s earned.

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Progress Beats Perfection

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We often equate being “ready” with being perfect. But here’s the thing: Growth doesn’t come from perfection; it comes from progress. Benjamin Hardy and Dan Sullivan’s 10x Is Easier Than 2x nails it—success often requires jumping in before you have all the answers.

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I lived this truth while creating a brand-new leadership position at StringCan. There was no blueprint. I had to trust my instincts, build something from nothing, and take risks. That role didn’t just fill a need—it reshaped the future of our company.

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Progress, not perfection, leads to breakthroughs.

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Women’s Strength Lies in Adaptability

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Women leaders bring a unique edge: adaptability, intuition, and creativity. While perfectionism can hold us back, these traits push us forward.

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When you stop obsessing over readiness and start embracing your ability to learn, you unlock your potential—and your team’s.

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Stop Waiting. Start Acting.

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To every woman reading this: Stop waiting to feel ready. Start doing. The next time an opportunity comes your way, don’t ask yourself if you’re prepared enough. Say yes. Figure it out. Build the confidence you need along the way.

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*And for the record—this advice does not apply to skydiving lol.

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Are you ready to take your business to the next level? At StringCan Interactive, we help leaders like you unlock potential and drive results. Let’s grow together—reach out today!