Your EOS Strategy Is Incomplete Without a Marketing Plan

The EOS (Entrepreneurial Operating System) is one of many business systems that helps businesses gain structure, clarity, and accountability. But if your company is running EOS without a marketing plan, you’re setting yourself up to fail.

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In the Revenue Rewired podcast Episode 4, StringCan Interactive’s CEO Jay Feitlinger and COO Sarah Shepard break down why marketing is essential to EOS—and how to align it with your business strategy.

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🎧 Listen now:
🔗 Apple Podcasts
🔗 Spotify
🔗 Amazon Music

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The Marketing Gap in EOS

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Most EOS-run businesses have a clear vision and strong operations, but marketing often gets overlooked.

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As Sarah puts it, “You can have the best business strategy in the world, but if no one knows about you, what’s the point?”

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When marketing isn’t built into EOS, businesses experience:
✅ Poor lead quality, making sales teams work harder for less
✅ A disconnect between departments, leading to internal frustration
✅ Stagnant growth despite strong operations and leadership

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Jay offers a blunt truth: “Marketing isn’t just a creative department—it’s a revenue generator. If it’s not part of your EOS strategy, you’re missing a key driver of growth.”

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The Role of Leadership in Marketing Alignment

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Marketing isn’t just about campaigns—it’s about business strategy. Yet, many leadership teams don’t fully understand how to measure marketing’s success.

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Jay shares a real-world example: “I worked with a company that ran EOS perfectly—except for marketing. Their sales team complained about bad leads, their CEO questioned the ROI of marketing, and leadership meetings never addressed it. Once they integrated marketing into their EOS framework, everything changed.”

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The takeaway? Marketing needs a seat at the leadership table. It should be discussed in EOS Level 10 meetings, just like finance, sales, and operations.

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How to Create a Marketing Plan That Aligns with EOS

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Without a structured marketing plan, businesses fall into the trap of chasing trends, relying on outdated tactics, or wasting money on unmeasurable efforts. Sarah explains, “Marketing shouldn’t be a guessing game—it should be a strategic, data-driven function.”

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Here’s how to integrate marketing into your EOS framework:

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➡ Define marketing’s role in your Vision/Traction Organizer (V/TO). If it’s not in your vision, it won’t get the attention it deserves.
➡ Set clear marketing Rocks. Establish quarterly priorities that align with company goals.
➡ Ensure marketing has measurable KPIs. Track the right metrics—lead quality, conversion rates, and ROI—not just vanity numbers.
➡ Align marketing with sales. Both teams should have a shared strategy, messaging, and goals.

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The Bottom Line

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“Marketing is the fuel for your business engine,” Jay says. “If you ignore it in EOS, don’t be surprised when your growth stalls.”

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EOS is designed to bring clarity and alignment across all departments—but without marketing, your strategy is incomplete. When marketing is fully integrated, every dollar spent works harder, and your business moves toward sustainable, scalable success.

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🎧 Listen to the latest episode:
 🔗 Apple Podcasts
🔗 Spotify
🔗 Amazon Music

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Need help integrating marketing into your EOS strategy? Connect with StringCan Interactive and let’s build a marketing plan that fuels your growth.

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📩 Email us: podcast@stringcaninteractive.com

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