Word From Between the Cans

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June 26 2025 Sarah Shepard

Rethinking Burnout for High-Capacity Women

When Strong Women Hit the Wall

She did everything right. She built the thing. Showed up early. Stayed late. Held the home. Managed the business. Remembered the snack schedule. Knew the numbers. Knew the birthdays. Kept it all moving.

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June 24 2025 Jay Feitlinger

Your Marketing Team Can’t Drive Revenue If They're Drowning in Requests

Is your marketing team actually helping you grow, or just checking boxes?Too many organizations are turning marketing into a catch-all for random tasks. 

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June 20 2025 Steve DePuys

Your Marketing Team Isn’t Broken. Your Expectations Are

You want growth. You hired marketers. But somewhere along the way, marketing became your internal help desk.

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June 18 2025 Sarah Shepard

What Burnout Is Doing to Your Bottom Line

You’re not lazy. You’re not unmotivated. And no, you don’t need to manifest harder or build a better morning routine.

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June 16 2025 Sarah Shepard

Is Your Tech Stack Fueling Growth or Just Draining Budget?

Let’s be honest! Your tech stack is either helping you move faster or it’s holding you back. If your team is duct-taping platforms together, struggling with shadow systems, or still trying to make sense of tools no one knows how to use, you're not...

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