Word From Between the Cans

For the latest digital marketing news, articles, and blog updates, join our newsletter list.

March 16 2026 Sarah Shepard

Constraint Is a Superpower

There is a particular kind of clarity that only arrives when you are forced to choose what truly matters. I have been sitting with that feeling a lot lately, and it started, of all places, with a suitcase.

Read More
March 9 2026 Sarah Shepard

How to Escape the Attribution Trap in B2B Marketing

I Used to Dread the Question "So Which Channel Is Actually Driving Revenue?"

Read More
March 9 2026 Sarah Shepard

Why Cheap Marketing Agencies Cost You More in the Long Run

I'll be honest with you: building a great team is the hardest thing we do at StringCan.

Read More
March 2 2026 Jay Feitlinger

Why Chasing More Leads Backfires in B2B Sales

I will be honest with you. This is one of those conversations that Sarah and I have been having with clients for years, but we rarely get to say out loud in a public forum. Episode 49 felt like the right moment to just put it all on the table.

Read More
February 28 2026 Sarah Shepard

Resilience Is Not Enough: What Leaders Miss About Sustainable Teams

My doctor looked at my MRI, looked at me, and said, "Wow, you must have a high pain tolerance."

Read More