Word From Between the Cans

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December 5 2025 Sarah Shepard

Leading With Long-Term Thinking When Everything Feels Urgent

There’s a very specific kind of chaos that happens at the end of the year. If you’re a leader, you know it well. Everything seems louder, faster, and higher stakes. Even when you plan ahead, there’s always something that pulls time and attention in ...

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December 4 2025 Ryan Wheelock

Account Management Explained for B2B Leaders

If you’ve ever looked at an agency budget and wondered why account management costs what it does, this episode covers the real reasons behind it. You’ll learn how this role keeps your marketing aligned, prevents costly breakdowns, and protects the ...

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November 28 2025 Sarah Shepard

Leadership Lessons for the Holiday Season

Every year when this season rolls in, I can feel the old expectations creeping back in. Some loud. Most quiet. But all somehow convincing me I should be more, do more, feel more.

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November 23 2025 Sarah Shepard

Why Reddit Is Becoming Key for B2B Market Insight

Reddit has quietly become one of the most valuable places to understand what customers genuinely think, and the conversations happening there give you a clearer picture than most traditional channels ever could. You will learn how to spot real buyer ...

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November 22 2025 Sarah Shepard

How Presence Sharpens Your Marketing Mind

Lately, I’ve been noticing something I used to miss. When I slow down even a little, these small moments of clarity start to show up. Not the big life-changing insights. Just honest ones. The kind that bubble up only when I stop pushing myself to be ...

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