Getting referrals feels like proof that the business is working. Clients are happy, they're talking, the pipeline has a heartbeat. But if you've looked at your quarter-end numbers and couldn't explain why some months were full, and others weren't, ...
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A few weeks into living in France, I stopped posting in our company Slack. Not because anything went wrong. Not because anyone said anything. I'd take a photo at a market or lift a glass of something good at dinner, and I'd feel this quiet shift. ...
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If your reports never match and the one person who understands your tech stack is either gone or planning to leave, you already know something's wrong. What you might not know is that the spreadsheet you keep going back to isn't the solution to that ...
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I took every photo I could at the top of Mont Blanc. Every single one came back looking like a nice mountain. That's a little like saying the Pacific Ocean looked like a lot of water. Accurate. Completely useless. So, I put the phone away and just ...
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When your marketing team runs out of ideas, the instinct is usually to dig deeper into analytics, refresh the brand guidelines, or benchmark against a competitor. None of that is wrong, exactly, but it misses the one place where your buyers are ...
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