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You rolled out CRM training last quarter. Reps sat through it, asked decent questions, and even nodded along when you explained why accurate pipeline data matters for forecasting. Three months later, deal stages are stale, half the activity logged ...
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If you've ever sat in a room building a buyer persona out of age, job title, and company size, and still walked away without a clue why your best-fit prospects keep ghosting you, this episode is for you. Sarah sat down with Susan Baier, founder and ...
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You've got a leadership team that shows up prepared and a quarterly planning rhythm you've protected for years, and you still leave the room knowing some of the hard things went unsaid. The commitments come out fuzzy because everyone's being polite, ...
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You're closing new logos, and the wins channel lights up every time, but your net number isn't moving the way the bookings say it should. The customers you fought to win last year are slipping out the back while you pay full price to replace them, ...
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I was watching a teammate work through a client problem over Slack the other day. They were close. You could feel it in the way the messages came in, a little slower, a little more tentative, the answer basically forming in real time. And there I ...
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