Word From Between the Cans

For the latest digital marketing news, articles, and blog updates, join our newsletter list.

January 20 2026 Steve DePuys

What Overservicing Really Costs B2B Teams

Most overservicing starts with someone trying to do the right thing.

Read More
January 12 2026 Ryan Wheelock

Where Sales Ends, and Marketing Begins

If you’ve ever watched sales and marketing argue while revenue quietly slips through the cracks, this episode explains why that keeps happening and how to fix it. You’ll learn how to clarify ownership without rigid rules, reduce pipeline friction, ...

Read More
January 12 2026 Sarah Shepard

What Ten Years at StringCan Taught Me About Leadership

I’ve been reflecting a lot lately. I know. Very predictable for a milestone moment. But ten years has a way of doing that to you.

Read More
January 2 2026 Sarah Shepard

How Letting Go Won Me Fantasy Football and Made Me a Better Leader

I missed my fantasy football draft this year. Completely.

Read More
December 22 2025 Sarah Shepard

How Website Redesigns Can Cost You if You’re Not Careful

If you’ve ever rebuilt your website and still felt unsure it was working, this episode covers why that happens.

Read More