Word From Between the Cans

For the latest digital marketing news, articles, and blog updates, join our newsletter list.

February 28 2026 Sarah Shepard

Resilience Is Not Enough: What Leaders Miss About Sustainable Teams

My doctor looked at my MRI, looked at me, and said, "Wow, you must have a high pain tolerance."

Read More
February 23 2026 Jay Feitlinger

Sales and Marketing Alignment: How to Get the Customer Intelligence Your Team Is Missing

Most companies don't have a leads problem. They have a listening problem.

Read More
February 20 2026 Sarah Shepard

Mastering Direct Communication in Leadership

I saw a post from Gino Wickman about something he calls the “Truth Sandwich.” You start with affirmation, layer in the hard truth, and close with encouragement.

Read More
February 16 2026 Sarah Shepard

Buying Equity Changed How I Lead

I never planned to own part of a company. That was not the dream. Not even close.

Read More
February 16 2026 Jay Feitlinger

Why Small Friction Causes Customer Churn

If you’re losing customers and can’t point to a single moment where things went wrong, this episode explains why. In the Revenue Rewired Podcast Ep 47, Sarah and I tackle how customers actually leave. Not because of one big failure, but because ...

Read More