If you’ve been in B2B long enough, you’ve heard the debate: brand marketing versus demand marketing. It’s about building awareness and trust. The other is about filling the funnel and driving leads.
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Portugal looks perfect in the photos. Smiles in Lisbon. A first surf lesson in Madeira. Ocean views in the Azores. Wine in the Douro Valley.
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If you’ve ever closed a big deal only to see the customer churn within months, this episode covers why onboarding is the silent revenue killer. You’ll learn how to protect lifetime value, align sales with customer success, and avoid the costly ...
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I set out on a three-week trip to Portugal with the majority fully planned. Lisbon and Madeira were smooth, structured, and exactly how I like things. Then I tried something new. I booked only two nights in São Miguel, thought I would hop over to ...
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Everybody wants to control AI. Perfect the prompt. Refine the request. Push for the cleanest possible output. That approach works when you need quick answers or polished copy, but it misses the bigger opportunity. The real power of AI is not in what ...
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