Word From Between the Cans

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February 6 2026 Jay Feitlinger

Why Raising Revenue Targets Can Hurt Growth

Raising revenue targets without changing how sales and marketing operate usually backfires. Teams lose confidence, pipeline friction increases, and top performers disengage. The fix is not lower goals. The fix is better systems, clearer paths, and ...

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February 3 2026 Sarah Shepard

When Productivity Culture Goes Too Far

I was sitting in a medical waiting room recently when I noticed my thumb moving toward my phone without any real thought behind it. I had not decided to check anything. My body just assumed that silence needed to be filled.

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January 30 2026 Jay Feitlinger

Is Your Marketing Strategy Broken or Just Poorly Run?

If you’ve ever looked at a slowing pipeline and thought, “Our strategy just isn’t working anymore,” this episode of Revenue Rewired is for you. In Episode 44, Sarah and I break down how to tell whether your marketing strategy is actually broken or ...

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January 21 2026 Sarah Shepard

How Loosening Control Changes Everything

I’ve been listening to Living a Life of Inner Peace by Eckhart Tolle. It’s the kind of book that quietly shakes up your whole brain. He talks in this calm, matter-of-fact way, almost like he’s explaining how to boil water, and then he laughs at his ...

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January 20 2026 Sarah Shepard

How Facing Fear Can Transform Your Year

I’ve never been a resolutions person. Not because I don’t have ambition or discipline, but because resolutions always feel heavy. Obligatory. Like a to-do list you secretly resent. And let’s be honest, resentment is not a great long-term motivator.

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