Word From Between the Cans

Human Connection in B2B Marketing with AI and Automation

How to Fix Broken Cold Email Campaigns That Don’t Convert

If you’ve ever wondered whether cold email is worth your team’s time, this episode covers why it still works when done strategically. You’ll learn how to deliver value at every touchpoint, increase response rates without spamming, and avoid the ...

How to Let Go of the Pressure to Find Purpose

You can be an incredible leader, reliable and steady, the one people trust, and still carry the nagging thought: Am I missing the answer that matters most?

Chaos Follows Confusion: How Project Management Restores Clarity

When most people hear “project management,” they picture spreadsheets, checklists, and endless status updates. The truth is, project management is about clarity. It is the art of turning moving pieces into a shared vision where everyone knows what ...

How Bad Hires Cost $250K and How to Prevent Them

If you’ve ever made a hire that looked perfect on paper but went sideways in reality, this episode shows how to prevent it. You’ll learn how to build a repeatable hiring process, protect revenue from costly turnover, and keep your team focused on ...