Word From Between the Cans

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August 22 2025 Steve DePuys

Your Sales Team Isn’t Broken — They’re Just Tired of Cleaning Up Your Marketing

Your sales team isn’t failing. They’re exhausted. And not because they’re lazy, undertrained, or bad at their jobs, but because they’re spending half their time making up for the gaps marketing leaves behind.

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June 30 2025 Sarah Shepard

The Most Overlooked Sales Opportunity Is Right in the Middle

The Wake-Up Call: Are You Ignoring Your Sales Team’s Core?

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June 27 2025 Jay Feitlinger

What Most Leaders Miss About Sales Performance

The 20/60/20 model reveals a harsh truth: while top reps are praised and bottom reps are problem-solved, the majority, the middle 60%, often operate in a gray zone. They’re reliable, but not exceptional. Capable, but underleveraged. And they’re not ...

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June 13 2025 Sarah Shepard

Fix Bottlenecks Before You Scale

A shocking 70% of transformation efforts fail, often because companies expand before they resolve core constraints. Bottlenecks are the silent killers of growth, trapping resources and stalling momentum. Addressing these obstacles before you pour ...

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June 11 2025 Jay Feitlinger

Scaling Will Multiply Your Problems if You’re Not Ready

You Don’t Have a Marketing Problem. You Have a Scaling Problem. Let’s call it what it is: scaling exposes what’s broken.

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