Before we dig in, hit play on the newest episode of Revenue Rewired: Your Brand Is Your Reputation—And You’re Probably Getting It Wrong. It’s a straight-up conversation about why most B2B brands miss the mark and what to do about it.
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Back when online review sites started to become popular, they only applied to a few industries (like restaurants and hospitality). But fast-forward to today, and it seems no business is safe from the digital grasp of review sites, including health ...
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It’s no surprise to experienced marketers that medical practices need to market and define their brand differentiation strategy just like any other business does. But what might be surprising are some of the most effective methods you can take to do ...
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When you oversee the marketing for a LASIK and eye care practice, it can be tempting to fall into the rut of prioritizing ‘awareness’ marketing tactics. You probably know all too well what this looks like: Banner ads and social media advertising to ...
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When you’re a franchisor, your bread and butter comes from finding and onboarding new franchisees, and seeing them through to success. After all, every new location offers the promise of more sales and more awareness for your brand. But franchising ...
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