Word From Between the Cans

Stop Losing Profit, Start Building Growth with AI Training

AI adoption often feels like a drain. You’re sinking 10–20% of your team’s time into training, workflows, and trial-and-error. The profit line takes a hit, and the ROI feels distant. But here’s the truth: those hours are an investment, not a loss.

Human Connection in B2B Marketing with AI and Automation

All Marketing Is Now Performance Marketing and Here’s How to Shift

If you’ve been in B2B long enough, you’ve heard the debate: brand marketing versus demand marketing. It’s about building awareness and trust. The other is about filling the funnel and driving leads.

Let AI Spotlight Your Blind Spots, Not Just Execute Your Prompts

Everybody wants to control AI. Perfect the prompt. Refine the request. Push for the cleanest possible output. That approach works when you need quick answers or polished copy, but it misses the bigger opportunity. The real power of AI is not in what ...

Future of Search: How to Stay Visible in AI Results

If you’ve ever wondered whether SEO still matters in the age of AI, this episode covers how to adapt. You’ll learn how to show up in AI-driven search results, build digital authority, and avoid falling behind competitors already optimizing for AI.