Word From Between the Cans

Why Leaders Need to Rebuild Their Gut Instinct in the Age of AI

I explore how over-reliance on data and AI is quietly reshaping leadership. We talk about what happens when leaders stop trusting their instincts and start waiting for validation. If you’ve ever second-guessed your decisions because you wanted more ...

Stop Losing Profit, Start Building Growth with AI Training

AI adoption often feels like a drain. You’re sinking 10–20% of your team’s time into training, workflows, and trial-and-error. The profit line takes a hit, and the ROI feels distant. But here’s the truth: those hours are an investment, not a loss.

Human Connection in B2B Marketing with AI and Automation

All Marketing Is Now Performance Marketing and Here’s How to Shift

If you’ve been in B2B long enough, you’ve heard the debate: brand marketing versus demand marketing. It’s about building awareness and trust. The other is about filling the funnel and driving leads.

Let AI Spotlight Your Blind Spots, Not Just Execute Your Prompts

Everybody wants to control AI. Perfect the prompt. Refine the request. Push for the cleanest possible output. That approach works when you need quick answers or polished copy, but it misses the bigger opportunity. The real power of AI is not in what ...