Word From Between the Cans

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March 18 2025 Jay Feitlinger

3 Reasons Negative Reviews Can Be Even More Important Than Positive Ones

Did you know that 90 percent of consumers read online reviews before visiting a business? And that 86 percent of people hesitate to do business with a company if it has negative online reviews?Ouch.

March 18 2025 Jay Feitlinger

The Best Way to Experience Your Clients' Brands? Become an Actual Customer

Awhile back, we realized something about the average marketing agency that astounded us, which is this: Many of them have never actually experienced their clients’ brands. Does that blow your mind as much as it did ours?