Word From Between the Cans

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June 6 2025 Steve DePuys

Why Broad Lead Gen Is Bleeding Your Budget

When marketing teams chase raw lead counts they often overlook one simple fact: most of those contacts never convert. Industry data shows average B2B conversion rates hover under three percent. Yet countless organizations pour budget into generic ...

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March 18 2025 Jay Feitlinger

How to Generate Leads from Social Media

So you’ve invested a good amount of time (and therefore dollars) into a social media strategy. Whether it’s your in-house team managing the execution, or an agency, you might’ve reached a point where you’re questioning the ROI of all this effort. ...

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March 18 2025 Jay Feitlinger

How Long Does It Take Your Health Club to Respond to Leads?

We wanted a better understanding of how long it takes health clubs to respond to new member leads, so we decided to do a little secret shopping and conduct our own research. We reached out to over 500 health clubs across the U.S. as an interested ...

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March 18 2025 Jay Feitlinger

How to Increase Your Revenue Using Facebook and Instagram

Maybe you have a strong social media strategy in place and have used it as a tool to capture more leads. Or maybe you’ve been beating the drum about social media to the rest of your executive team, only to be told you can’t get the resources you ...

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March 18 2025 Jay Feitlinger

5 Ways to Increase Your Swim School Class Registrations

Even if you have a thriving swim school, it’s always helpful to have a full roster for each of your classes. After all, you never know when a family might need to press pause on swimming for a bit or when you could face seasonal challenges. The more ...

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