Word From Between the Cans

For the latest digital marketing news, articles, and blog updates, join our newsletter list.

January 12 2026 Sarah Shepard

What Ten Years at StringCan Taught Me About Leadership

I’ve been reflecting a lot lately. I know. Very predictable for a milestone moment. But ten years has a way of doing that to you.

Read More
January 2 2026 Sarah Shepard

How Letting Go Won Me Fantasy Football and Made Me a Better Leader

I missed my fantasy football draft this year. Completely.

Read More
December 15 2025 Sarah Shepard

How Self-Correction Becomes Your Leadership Advantage

There is a leadership skill I see all the time but rarely hear anyone name out loud. It is the quiet ability to read a room, shift your approach, and adjust before anyone else even notices the change.

Read More
December 5 2025 Sarah Shepard

Leading With Long-Term Thinking When Everything Feels Urgent

There’s a very specific kind of chaos that happens at the end of the year. If you’re a leader, you know it well. Everything seems louder, faster, and higher stakes. Even when you plan ahead, there’s always something that pulls time and attention in ...

Read More
November 28 2025 Sarah Shepard

Leadership Lessons for the Holiday Season

Every year when this season rolls in, I can feel the old expectations creeping back in. Some loud. Most quiet. But all somehow convincing me I should be more, do more, feel more.

Read More