Word From Between the Cans

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December 5 2025 Sarah Shepard

Leading With Long-Term Thinking When Everything Feels Urgent

There’s a very specific kind of chaos that happens at the end of the year. If you’re a leader, you know it well. Everything seems louder, faster, and higher stakes. Even when you plan ahead, there’s always something that pulls time and attention in ...

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November 28 2025 Sarah Shepard

Leadership Lessons for the Holiday Season

Every year when this season rolls in, I can feel the old expectations creeping back in. Some loud. Most quiet. But all somehow convincing me I should be more, do more, feel more.

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November 22 2025 Sarah Shepard

How Presence Sharpens Your Marketing Mind

Lately, I’ve been noticing something I used to miss. When I slow down even a little, these small moments of clarity start to show up. Not the big life-changing insights. Just honest ones. The kind that bubble up only when I stop pushing myself to be ...

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November 14 2025 Sarah Shepard

Lessons from the Wild West on Knowing When Enough Is Enough

There is something about the West that quietly rearranges you.

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November 7 2025 Sarah Shepard

The Truth About Big Rocks and Real Priorities

While traveling earlier this year, I noticed something that made me smile. People often said, “Americans believe anything is possible.” It’s true. We’re dreamers. But that belief can also trick us into thinking everything is important.

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