Closed Deals Still Leak Revenue After the Contract Is Signed
Winning the deal isn't the finish line. Here's what breaks down in the handoff from sales to delivery, and why it quietly costs B2B companies expansion revenue.
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What Do B2B Buyers Actually Want From Agencies?
If you've ever sat in a room building a buyer persona out of age, job title, and company size, and still walked away without a clue why your best-fit prospects keep ghosting you, this episode is for you. Sarah sat down with Susan Baier, founder and ...
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Sales Says the Leads Are Bad. The Handoff Says Otherwise.
Every growing B2B company hits this argument eventually. Sales says the leads marketing sends over are garbage. Marketing says sales isn't following up fast enough, or isn't following up at all. Both sides have data to back up their version, and ...
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Can You Really Game the LinkedIn Algorithm?
You sat down, spent an hour and a half building something you were proud of, posted it to LinkedIn, and then watched it land in front of 19 people. One like, and it was your mom. Meanwhile, some accounts with a fraction of your followers are pulling ...
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