Word From Between the Cans

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July 10 2025 Sarah Shepard

The Kind of Leadership That Lasts

The Work Was Always the Point I didn’t aim to be a “woman in leadership.” I didn’t care about fitting that label. What I cared about was doing the work right.

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June 24 2025 Jay Feitlinger

Your Marketing Team Can’t Drive Revenue If They're Drowning in Requests

Is your marketing team actually helping you grow, or just checking boxes? Too many organizations are turning marketing into a catch-all for random tasks.

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May 22 2025 Ryan Wheelock

No Playbook. No Problem. The New Reality of Marketing Leadership

There’s a quiet truth in today’s boardrooms: most marketing leaders never trained for this.

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May 22 2025 Sarah Shepard

How Leaders Stay Grounded in Uncertainty

There’s a strange trend in business right now. We’ve started to idolize certainty. We hand out gold stars to the boldest plans, the loudest LinkedIn posts, the people who declare with full confidence that they know exactly what’s coming next.

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May 22 2025 Sarah Shepard

Why Most Marketing Leaders Fail (And How to Actually Set Them Up for Success)

If you have ever hired a Chief Marketing Officer (CMO) thinking they would instantly fix your sales pipeline, you are not alone and you are definitely not crazy. It is a tempting thought. But after years of watching this happen across dozens of ...

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