If you’ve been in B2B long enough, you’ve heard the debate: brand marketing versus demand marketing. It’s about building awareness and trust. The other is about filling the funnel and driving leads.
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If you’ve ever closed a big deal only to see the customer churn within months, this episode covers why onboarding is the silent revenue killer. You’ll learn how to protect lifetime value, align sales with customer success, and avoid the costly ...
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The AI conversation in B2B has shifted. It’s no longer about whether artificial intelligence will change how we work. It’s about how fast it can pay for itself.
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If you’ve ever felt your sales and marketing teams talk a lot but still miss the mark, this episode covers the habit that changes everything. You’ll learn how to ask sharper questions, uncover hidden friction points, and avoid creating campaigns ...
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The Work Was Always the Point I didn’t aim to be a “woman in leadership.” I didn’t care about fitting that label. What I cared about was doing the work right.
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