Your CRM looks fine. Every stage is populated, activity is current, and the pipeline number sitting on the dashboard is the one that's about to go into Monday's leadership meeting. Then someone asks the question that shows up every quarter: do we ...
Read More
Your CFO can tell you where every dollar went last month, down to the software subscription nobody uses. Ask your sales team what percentage of last week actually went to selling, and you'll get guesses and maybe a little defensiveness. Meanwhile, ...
Read More
You have a budget for one senior revenue hire, and every advisor you ask gives you a different answer. Half of them say marketing has to come first because sales can't close leads that don't exist, and the other half say sales pays the bills, so ...
Read More
You spent six weeks scoping a deal before anybody signed anything, and now your operations lead is looking at the internal budget sheet like you personally lit it on fire. Sarah Shepard, our COO and my co-host, and I have been having some version of ...
Read More
Your dashboard says the campaigns are working. Clicks are up, cost per lead is down, and the monthly report from your agency looks clean. Meanwhile, your sales team keeps saying the leads are junk, and you can't tell which side of the house to ...
Read More