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August 6 2026 Jay Feitlinger

How Much Free Work Should You Do Before a Contract?

You spent six weeks scoping a deal before anybody signed anything, and now your operations lead is looking at the internal budget sheet like you personally lit it on fire. Sarah Shepard, our COO and my co-host, and I have been having some version of ...

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July 27 2026 Sarah Shepard

Why Your Paid Media Is Optimizing for the Wrong Metric

Your dashboard says the campaigns are working. Clicks are up, cost per lead is down, and the monthly report from your agency looks clean. Meanwhile, your sales team keeps saying the leads are junk, and you can't tell which side of the house to ...

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July 7 2026 Sarah Shepard

What Happens When There's No Retention Budget

You're closing new logos, and the wins channel lights up every time, but your net number isn't moving the way the bookings say it should. The customers you fought to win last year are slipping out the back while you pay full price to replace them, ...

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September 8 2025 Steve DePuys

Fix Customer Onboarding to Protect Revenue Growth

If you’ve ever closed a big deal only to see the customer churn within months, this episode covers why onboarding is the silent revenue killer. You’ll learn how to protect lifetime value, align sales with customer success, and avoid the costly ...

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August 6 2025 Jay Feitlinger

Why Shared Revenue Ownership Fails (and What to Do Instead)

If you’ve ever watched leads stall out, deals die in limbo, or teams point fingers, this episode covers what’s actually going wrong. You’ll learn how to tighten revenue accountability, align sales and marketing, and avoid the silent killer: unclear ...

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