Word From Between the Cans

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December 12 2025 Brentan Schellenbach

Rethinking SEO in the Age of AI

When people ask me if SEO still matters, I usually smile before I answer. SEO is not dying. It is just evolving faster than most teams are prepared for.

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September 17 2025 Brentan Schellenbach

Chaos Follows Confusion: How Project Management Restores Clarity

When most people hear “project management,” they picture spreadsheets, checklists, and endless status updates. The truth is, project management is about clarity. It is the art of turning moving pieces into a shared vision where everyone knows what ...

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July 27 2025 Brentan Schellenbach

Is Tribal Knowledge In Your Company Dragging Your Revenue Down?

If You Vanished for a Week, Would Everything Fall Apart? Most leaders don’t realize how much their team depends on what’s in their heads until it’s too late. One person quits, and suddenly five others are scrambling to figure out what they knew. ...

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July 23 2025 Brentan Schellenbach

Hope Is Not A Process. Neither Is ‘We Always Do It This Way.’

If the way your company works lives in one person’s brain, or worse, in several people’s slightly different versions of “how we do things” you’re not running a business. You’re playing telephone.

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