Word From Between the Cans

Welcome StringCan’s New Account Director - Kaci Blatchford

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We’ve all been in a state of unrest, hurry, panic, or confusion at the very least for the last several weeks. It’s hard to believe how much has changed in such a short time, and how quickly. Life has been flipped on its head for individuals and...

When we meet with prospective clients, we’re often asked how we devise our strategies and make recommendations. They ask things like how we can know which digital marketing tactics actually work, and why they should feel comfortable handing over...

Every B2B business wants to get more revenue, which requires getting more customers. But before you can get customers, buyers must become aware of you. This is why awareness is the first of the stages of the buyer journey. When you focus on...