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March 18 2025 Sarah Rex

Top 4 Things to Keep in Mind When Conducting a Brand Audit

You might’ve seen our recent post about how you can make planning for 2019 a little (actually, a lot) less scary. But this time of year also highlights other initiatives that you might feel compelled to engage in, as well. If conducting a brand ...

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March 18 2025 Sarah Rex

Direct vs. Indirect Competitors and How to Monitor Them

As a business owner, you might not want to spend a lot of time dwelling on your competition. The general mindset is often to put on some blinders and focus on yourself… right? Well, this might not always be your best bet. In fact, regular competitor ...

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March 18 2025 Sarah Rex

Developing Your Results-Driven Summer Camp Marketing Strategy

Many of the clients we work with start getting really excited as summer starts to show its sunny head. Year-round, these kid-focused companies have their standard classes in place and have a great time teaching their students how to swim, dance, do ...

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March 18 2025 Sarah Rex

Top 7 Ways to Discover New Content Topics

Does this sound familiar? You’ve invested your time and resources into developing a strong content marketing strategy and mapped out how many pieces of content you want to publish per month. You might have content categories defined, and the ...

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March 18 2025 Sarah Rex

What You Need to Know About Facebook’s Targeting Changes

Big changes have been impacting Facebook advertising and will leave a lot of advertisers left to rethink their targeting strategy. Following the Cambridge Analytica scandal, Facebook has separated from their third-party brokers or Partner Categories ...

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