When was the last time you asked, “Who are my competitors?” or conducted a full-fledged competitive audit? If you’re like many companies, it’s been a while… and by a while, we mean it’s been since “Saved by the Bell” was airing new episodes. Okay,...
No matter what industry you’re in, there’s always an initial period of discovery in which a potential customer checks out your business and kicks the proverbial tires. During this time, it’s up to you to gain customer trust and earn their business....
I think most marketers would agree that getting new leads is really exciting. It makes you feel like you have all these potential suitors or admirers just waiting for you to share your products and services with them… and you can’t wait to wow them....
You’d think that by now companies would have their website design nailed down. Smooth, seamless, and effective, right? But surprisingly, plenty of companies are still using websites that are outdated, clunky, slow and downright frustrating for...
The sales process looks a little bit different at every company, but two common threads exist between all of them. First, sales needs support from marketing in order to succeed (and vice versa). Second, the goal is to move prospects along a certain...