You know how to create a buyer persona and narrow your focus onto these ideal customers. But, even those who know their target buyer too often get caught in the trap of marketing to everyone. “We don’t want to exclude any potential customers or ...
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Instacart was once known for building websites and sending its team members into stores to pick up and deliver online orders. But over the years, the company has changed course, making multiple acquisitions and - most recently - investing in digital ...
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What do you stand for? Your values should guide you and shape the organization’s standards, beliefs, behaviors, expectations, and motivations. A brand must consistently deliver each value.
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You’ve probably heard marketers discuss strategy vs. tactics, most likely in a pitch meeting where someone is trying to win your business. We get why, but we see this conversation differently. In fact, StringCan is built on strategic marketing ...
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Marketing and sales are two essential parts to any business. The problem is, the two departments have a hard time collaborating and staying on the same page to achieve agreed-upon business goals. Well, there's an answer to this problem and it's ...
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