Word From Between the Cans

For the latest digital marketing news, articles, and blog updates, join our newsletter list.

September 7 2026 Sarah Shepard

Why Your Biggest Expense Is the One You Never Measure

Your CFO can tell you where every dollar went last month, down to the software subscription nobody uses. Ask your sales team what percentage of last week actually went to selling, and you'll get guesses and maybe a little defensiveness. Meanwhile, ...

Read More
August 26 2026 Jay Feitlinger

Why Is Your LinkedIn Engagement Down It's Not Your Content?

Your team published solid content this month, and the platform served it to plenty of people, but the public engagement barely registered. Now you're staring at a flat LinkedIn report wondering whether the content failed or the scoreboard did, and ...

Read More
June 28 2026 Jay Feitlinger

Why Your Best Months Never Seem to Repeat

You closed a great month. Maybe the best one this year. The team felt it, the pipeline report looked alive, and for a few weeks, it seemed like you'd finally turned a corner. Then the next month came in flat, and the one after that was worse. Now ...

Read More
June 18 2026 Jay Feitlinger

Why You Keep Missing Quarterly Revenue Targets

Your team agreed the forecast was realistic. Everyone signed off, the quarter started strong, and somewhere around week ten, you realized the revenue number wasn't going to happen. Again. Maybe profit even landed fine, which somehow makes it worse, ...

Read More
February 23 2026 Jay Feitlinger

Sales and Marketing Alignment: How to Get the Customer Intelligence Your Team Is Missing

Most companies don't have a leads problem. They have a listening problem.

Read More