Word From Between the Cans

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September 22 2026 Jay Feitlinger

How to Stop Your Lead Scoring Model From Burying Good Deals

You've got lead scoring turned on in HubSpot, the reps sort by it every morning, and you still can't tell whether it's pointing them at the right accounts or quietly steering them away from the ones that would've closed. Somebody set up the rules a ...

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September 7 2026 Sarah Shepard

Why Your Biggest Expense Is the One You Never Measure

Your CFO can tell you where every dollar went last month, down to the software subscription nobody uses. Ask your sales team what percentage of last week actually went to selling, and you'll get guesses and maybe a little defensiveness. Meanwhile, ...

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August 26 2026 Jay Feitlinger

Why Is Your LinkedIn Engagement Down It's Not Your Content?

Your team published solid content this month, and the platform served it to plenty of people, but the public engagement barely registered. Now you're staring at a flat LinkedIn report wondering whether the content failed or the scoreboard did, and ...

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June 28 2026 Jay Feitlinger

Why Your Best Months Never Seem to Repeat

You closed a great month. Maybe the best one this year. The team felt it, the pipeline report looked alive, and for a few weeks, it seemed like you'd finally turned a corner. Then the next month came in flat, and the one after that was worse. Now ...

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June 18 2026 Jay Feitlinger

Why You Keep Missing Quarterly Revenue Targets

Your team agreed the forecast was realistic. Everyone signed off, the quarter started strong, and somewhere around week ten, you realized the revenue number wasn't going to happen. Again. Maybe profit even landed fine, which somehow makes it worse, ...

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