A Decade In, We’re Releasing A New Logo: Here’s What It Means To Us

We can’t believe it’s already been 10 years since StringCan was founded and brought to life. If you hadn’t heard about our decade StringCanniversary here’s a peek into our founder & CEO’s thoughts on the milestone. With this milestone, we celebrated. But it wasn’t all virtual happy hours and impromptu dancing. We also got to work.

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In fact, our team decided it was time to update our image. We loved our previous logo, and will always look back at it fondly. But ten years in, and we were eager to reflect StringCan’s ever-evolving progression. Think of us like a proverbial diamond, getting shaped and improved thanks to time, constant learning and, yes, even some pressure. It’s been a wonderful journey, and we’re thrilled to be taking our brand to the next level.

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What’s In A Logo?

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When we sat down with our designers to reimagine our logo, that graphic that carries an entire brand identity on its little shoulders, we reflected on our growth. We’ve had the pleasure of working with world-class brands on high-stakes projects. We’ve elevated our strategic approach, relying on our own surefire method of uncovering obstacles and opportunities for our clients. We’ve prioritized a strong foundational strategy for our clients over glitzy trends and impulsive pursuits. And, it’s paid off - for us, yes, but most importantly for our clients.

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Throughout 2020 in particular, we’ve also extended our collective hands to others even more than ever before. We launched more flexible marketing support programs to be a true partner to our clients, so we can fill in their gaps and continue helping them even as the world spins in endless uncertainty. As a result, our relationships have been strengthened and enlivened.

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So, naturally, we wanted our logo to encapsulate all of this. A little graphic that means so much more. Our company name in a pretty font with fresh colors, but more than that, the story of our founder’s vision, of relentless business growth despite the odds and an ongoing elevation of relationships, services and service to others. We think the new look is spot on. What do you think?

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Looking Ahead

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Here’s to the next year, and the next 10 after that… for our business and for yours. And, here’s to continuing to strive to be better and do more for one another throughout this awesome journey. Want to compliment us on our lovely new logo, or learn more about our flexible marketing support programs? Call us any time!