Word From Between the Cans

Human Connection in B2B Marketing with AI and Automation

All Marketing Is Now Performance Marketing and Here’s How to Shift

If you’ve been in B2B long enough, you’ve heard the debate: brand marketing versus demand marketing. It’s about building awareness and trust. The other is about filling the funnel and driving leads.

Let AI Spotlight Your Blind Spots, Not Just Execute Your Prompts

Everybody wants to control AI. Perfect the prompt. Refine the request. Push for the cleanest possible output. That approach works when you need quick answers or polished copy, but it misses the bigger opportunity. The real power of AI is not in what ...

Future of Search: How to Stay Visible in AI Results

If you’ve ever wondered whether SEO still matters in the age of AI, this episode covers how to adapt. You’ll learn how to show up in AI-driven search results, build digital authority, and avoid falling behind competitors already optimizing for AI.

AI Driving ROI in B2B: Why Waiting is Costing You

The AI conversation in B2B has shifted. It’s no longer about whether artificial intelligence will change how we work. It’s about how fast it can pay for itself.