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March 18 2025 Jay Feitlinger

Looking for Franchisees? Borrow from B2B Marketing Best Practices

When you’re a franchisor, your bread and butter comes from finding and onboarding new franchisees, and seeing them through to success. After all, every new location offers the promise of more sales and more awareness for your brand. But franchising ...

March 18 2025 Sarah Shepard

Why Your B2B Marketing Team Feels Stretched Too Thin (And How to Fix It)

You’re running a marketing department in a fast-growing B2B company. You’ve got big goals, limited resources, and a leadership team that wants results—now. Your inbox is overflowing with campaign requests, content deadlines, and reports you need to ...