If you’ve heard you need buyer personas to be effective in your marketing efforts, you’ve heard correctly. Buyer personas are indeed a key element of strategic marketing, but there’s a caveat: All personas are not created equal. Here are the “do”s ...
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Learn how to optimize your content to get found by your audience
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Marketing automation - it’s one of those marketing buzzwords circling the web and board rooms. In fact, 70% of marketers say that converting leads is their top priority and marketing automation helps them achieve those goals, with 64% of marketers ...
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“Get out of the pool and do five pushups! Then dive back in and sprint to the other end and do five more! Do that same drill ten times!”
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