Word From Between the Cans

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February 1 2025 Sarah Shepard

Why Your Marketing Agency Should Feel Like an Extension of Your Leadership Team

Your marketing agency shouldn’t just be a vendor—it should be a strategic partner that aligns seamlessly with your leadership team. Yet, many businesses end up with agencies that focus on tasks over outcomes, leaving leaders frustrated and growth ...

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January 27 2025 Jay Feitlinger

What EOS Companies Miss When They Skip Marketing in Their V/TO

Running your business on EOS means clarity, alignment, and accountability. But as a marketing agency that partners with companies like yours, we’ve noticed a critical gap: Marketing is often left out of the Vision/Traction Organizer (V/TO).

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January 23 2025 Ryan Wheelock

Why Ignoring Data Could Be Costing Your Business Millions

Data is the difference between staying ahead and falling behind. Businesses that ignore their marketing analytics waste money, miss opportunities, and lose momentum to competitors. It’s not just about collecting numbers—it’s about turning insights ...

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January 15 2025 Steve DePuys

Why Most Manufacturing Marketing Strategies Miss the Mark

Let’s face it: marketing in the manufacturing industry is anything but straightforward. Your customers aren’t making impulse buys—they’re making significant investments in solutions that directly impact their bottom line. Yet, so many marketing ...

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January 15 2025 Sarah Shepard

Stuck in a Rut? It’s Your Own Damn Fault

Let’s get real. Feeling stuck is exhausting. It drains your creativity, your energy, and even your joy. The good news? You don’t need a drastic life overhaul to get out of that rut. All it takes is small, intentional shifts—what I call micro goals ...

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