Word From Between the Cans

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March 27 2025 Sarah Shepard

Stop Wasting Your Marketing Budget With These Fixes

Be honest—does your marketing budget feel like it's disappearing into thin air? You're not alone. Too many businesses throw money at marketing tactics that don’t move the needle. In the latest episode of Revenue Rewired, Jay and Sarah get real about ...

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March 18 2025 Jay Feitlinger

Top 5 Important Questions Your Marketing Team Needs to Answer

Whether you run a large health club with an internal marketing department or are the owner of a small gymnastics studio and rely on an external marketing agency, you need to know whether your efforts are working. And in order to hold yourself, your ...

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March 18 2025 Sarah Rex

When to Hire a Marketing Partner for Your Health Club

As the owner of a health club or any business for that matter, you might be thinking about engaging with a partner to help you with marketing management. But before taking this step, you may have some hesitation. Maybe you worked with a freelancer ...

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March 18 2025 Jay Feitlinger

Educate Your LASIK and Cataract Patients with Content Marketing

When you oversee the marketing for a LASIK and eye care practice, it can be tempting to fall into the rut of prioritizing ‘awareness’ marketing tactics. You probably know all too well what this looks like: Banner ads and social media advertising to ...

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March 18 2025 Jay Feitlinger

Turning Health Club Members into Raving Fans

Customer satisfaction is one thing. It’s nice to know your health club members are content, and that you’re meeting their most pressing needs so they don’t need to complain or go elsewhere (at least for now). But then there’s retention. The more ...

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