Customer satisfaction is one thing. It’s nice to know your health club members are content, and that you’re meeting their most pressing needs so they don’t need to complain or go elsewhere (at least for now). But then there’s retention. The more ...
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When you own your own business, online review sites can feel like a blessing and a curse. Considering that 92 percent of consumers now read online customer reviews and they’re basically the word of mouth marketing of today, you know you need to be ...
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As a business owner, you might not want to spend a lot of time dwelling on your competition. The general mindset is often to put on some blinders and focus on yourself… right? Well, this might not always be your best bet. In fact, regular competitor ...
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Most of us know that putting the pedal to the metal on marketing is how to grow a successful business. Whether your sales are floundering, booming, or somewhere in between, making marketing one of your strategic business priorities can always help ...
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As an experienced marketer, you don’t need us to tell you that the digisphere can be a goldmine for leads. But how many times have you gathered what you thought were warm leads online, just to pass them to sales and find out they’re not viable for ...
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