Word From Between the Cans

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March 18 2025 Jay Feitlinger

Quality or Quantity: What's More Important for Reviews?

When you own your own business, online review sites can feel like a blessing and a curse. Considering that 92 percent of consumers now read online customer reviews and they’re basically the word of mouth marketing of today, you know you need to be ...

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March 18 2025 Sarah Rex

Direct vs. Indirect Competitors and How to Monitor Them

As a business owner, you might not want to spend a lot of time dwelling on your competition. The general mindset is often to put on some blinders and focus on yourself… right? Well, this might not always be your best bet. In fact, regular competitor ...

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March 18 2025 Jay Feitlinger

3 Tips to Prioritize Marketing Efforts for Your Business

Most of us know that putting the pedal to the metal on marketing is how to grow a successful business. Whether your sales are floundering, booming, or somewhere in between, making marketing one of your strategic business priorities can always help ...

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March 18 2025 Jay Feitlinger

Online Marketing Tactics that Generate the Best Leads for Sales

As an experienced marketer, you don’t need us to tell you that the digisphere can be a goldmine for leads. But how many times have you gathered what you thought were warm leads online, just to pass them to sales and find out they’re not viable for ...

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March 18 2025 Sarah Rex

Developing Your Results-Driven Summer Camp Marketing Strategy

Many of the clients we work with start getting really excited as summer starts to show its sunny head. Year-round, these kid-focused companies have their standard classes in place and have a great time teaching their students how to swim, dance, do ...

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