Word From Between the Cans

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August 31 2023 Sarah Rex

Effective Email Marketing: Fairy Tale or For Real?

Years into email marketing overload, it’s no wonder we feel overwhelmed, underwhelmed, and think email is kind of a waste. Inbox zero isn’t a thing because we have too few emails. Email is still a smart way to reach and engage with your audience, if ...

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August 31 2023 Sarah Rex

3 Tips for Marketing to Seasonal Travelers and Arizona Snowbirds

What do falling leaves (at least a few), pumpkin flavor everywhere, and temperatures below 85 degrees signal to Arizonans everywhere? Snowbird (aka "Winter Visitors") season, of course (and yes, fall is another good answer)! As fall gets underway, ...

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August 31 2023 Jay Feitlinger

For Best Results, Switch Up Your Products And Services

Product changes are a fact of life in business, and surely part of your existing business strategy. Most companies tweak their flagship product at some point or another, due to customer feedback or the realization they can improve it somehow. The ...

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August 31 2023 Sarah Shepard

5 Reasons Why People Are Not Reading Your Blog

Raise your hand if this sounds familiar... You heard about the impact a blog can make on your inbound marketing, so you committed to starting one. But, months after dreaming up lists of blog topics and churning out content, your blog hasn’t moved ...

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August 31 2023 Jay Feitlinger

Get Over Yourself Baby Boomers, Millennials Are Here To Stay

Learn how I’ve built my company by hiring the largest workforce, Millennials.

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