Clickbait ads are extremely prevalent today, most often used as desperate attempts to get one more person to spend money. Rather than sharing interesting or relevant content, these ads use kitschy copy or bold images to get attention - and ...
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In January of 2017, I started working at StringCan Interactive as a Digital Marketing Intern. From my first day in the office, I already knew that I was going to have an incredible experience. My initial expectations didn’t let me down, as the ...
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When it comes to email marketing, most marketers have mixed feelings. They know it has the potential to get results, but it also can feel like a really tired, overused tactic. After all, how many times does a customer get super excited about an ...
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Digital marketing is constantly changing and evolving. Every quarter someone is insisting that one marketing technology is dead and the next best thing is on the horizon. For anyone who's trying to grow their business online, it's far too easy to ...
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One of the first things you learn as a new, wide-eyed marketer is that there are two main classifications for companies: B2B (business-to-business) and B2C (business-to-consumer). But if you’ve only worked with organizations that fall neatly into ...
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